B2B Demand Generation Marketing Manager

About the Team

As a key member of the Ads Marketing team, you will lead the development and execution of paid media strategies that drive advertiser acquisition, partner enablement, and sales alignment. This role is instrumental in shaping the go-to-market (GTM) approach for the Ads business by owning ABM-driven paid media planning, cross-functional collaboration, vendor management, and performance optimization.

About the Role

We’re looking for an experienced Demand Generation Manager to activate and manage growth marketing and demand generation programs that drive qualified advertiser acquisition at scale. This role is responsible for launching and optimizing full-funnel demand generation campaigns, developing account-based and ICP-targeted marketing initiatives, and supporting solution adoption through focused enablement programs.

You will own day-to-day campaign execution while making data-informed recommendations to optimize performance and support business goals.

Responsibilities

• Launch and manage demand generation campaigns across channels, including paid search, paid social, programmatic, content syndication, and offline.
• Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals.
• Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities.
• Support solutions marketing efforts to increase adoption of advertising products among existing merchants and net-new advertisers (restaurants, retailers, brands, franchises, and agencies).
• Analyze campaign performance data to uncover insights, make informed optimizations, and support growth opportunities.
• Create performance reports, dashboards, and executive summaries to track progress against KPIs (e.g., MQLs, SQLs, CPL, ROAS).
• Manage campaign budgets, track spend, and ensure efficient use of marketing dollars.
• Partner closely with Sales to ensure seamless campaign handoffs, measurable pipeline contribution, and enablement of field teams.
• Collaborate cross-functionally with Brand, Creative, and Product Marketing to develop tailored assets and messaging for audience-specific initiatives.

Requirements

• 5–7+ years of hands-on experience in demand generation or digital campaign execution, ideally in B2B marketplace or AdTech environments.
• A growth-hacking mindset: curious, resourceful, creative, and focused on testing and scaling what works.
• Strong execution orientation with a bias for action and passion for delivering measurable results.
• Fluency in performance metrics, reporting tools, and data analysis for optimization decisions.
• Experience activating ABM and ICP-targeted campaigns using platforms such as LinkedIn Ads, HubSpot/Pardot, and Demandbase.
• Experience managing budgets, optimizing spend, and forecasting campaign performance.
• Proven ability to collaborate with cross-functional teams to execute GTM plans and enable solution adoption.
• Detail-oriented, thrives in fast-paced environments, and solves problems with a data-first mindset.