Audience Marketing Manager

Marketing Manager – Customer Acquisition & Audience Strategy

Location: Remote

About the Role

We’re looking for a strategic and consumer-focused Marketing Manager to develop audience-first strategies that attract new customers and drive platform growth. In this role, you will assess marketing opportunities, define acquisition strategies for new verticals, and partner closely with cross-functional teams to bring high-impact campaigns to life across paid, owned, earned, and in-app channels. This is a highly collaborative role that blends strategic thinking, creative execution, and analytical rigor to reach new audiences and influence key business moments.

What You'll Do

• Lead audience-first strategy development and uncover insights that shape acquisition testing and new customer growth initiatives.
• Build and execute acquisition strategies for new verticals—defining goals, category focus, and value propositions rooted in consumer needs.
• Partner with Creative, Growth, Retention, and Social/Influencer teams to activate campaigns across all channels, ensuring cultural relevance and meaningful engagement.
• Collaborate daily with Strategy & Operations partners to shape initiative roadmaps, craft leadership updates, and report on campaign performance.
• Work with Analytics, Operations, and channel teams to define goals, measurement frameworks, and KPIs for acquisition programs.
• Track core performance metrics and communicate progress to senior leaders and cross-functional stakeholders.
• Establish strong relationships across Product, Operations, Analytics, and Marketing to ensure cohesive, insight-driven execution.
• Stay up to date on marketing trends, consumer behaviors, and the competitive landscape to keep strategies fresh and relevant.

We're Excited About You Because You Have:

• Bachelor’s degree required; MBA preferred
• 6+ years of professional B2C marketing experience in a corporate or fast-paced startup environment
• Fluency across the entire marketing mix and a strong understanding of how full-funnel marketing drives business outcomes
• Excellent relationship-building skills and the ability to influence cross-functional leaders
• A strategic, business-minded approach with the ability to identify insights from data and turn them into actionable strategies
• A collaborative and creative mindset—comfortable working with multiple teams to solve complex problems
• A strong bias for action and ability to manage multiple priorities independently
• A proven track record of delivering successful go-to-market launches that drove adoption and measurable impact

Why This Role Is Exciting

You’ll play a key role in shaping acquisition strategy, reaching new customer segments, and driving meaningful business growth—working on impact-driven initiatives with highly cross-functional visibility.