CompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.

Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all.

Scope Summary:

The Marketing Manager, Academic will manage, execute, measure, and analyze integrated, multi-channel marketing programs—including a strong emphasis on digital marketing—that drive awareness of and demand for CompTIA’s products and solutions in the academic (post-secondary and higher education) markets.

Essential Duties and Responsibilities:

Understand the nuances of academic personas
Utilize data analytics and ensure appropriate data capture in measuring success and formulating plans
Ensure ROI on all marketing activities and executed campaigns
Manage, execute, and support channel event strategy
Execute outreach cadence to existing clients to build and deliver industry case studies, trends, data, white papers, webinars, and product launches
Support sales and marketing teams with appropriate marketing activities to promote products and solutions
Lead and project manage the marketing execution for new certification product launches
Execute pre- and post-mortems for all marketing campaigns to ensure ROI and continual improvement
Manage and support all functions of channel marketing strategy and execution
Communicate and coordinate with key stakeholders within sales and product teams
Deliver to metrics and KPIs

Digital Marketing Responsibilities:

Plan, execute, and optimize targeted digital marketing campaigns across channels such as email, SEO and paid media
Develop and manage content strategy for digital channels, including websites, landing pages, blogs, and social media
Leverage digital analytics tools (e.g., Google Analytics, Google Search Console, SEMrush) to track, report on, and improve digital marketing performance and lead generation
Manage CompTIA’s digital presence for academic audiences, ensuring brand consistency and relevancy across all digital platforms
Develop and execute A/B and multivariate testing for email, ad creative, landing pages, and other digital assets
Implement SEO best practices to increase organic search rankings and site traffic for academic product pages
Stay current with digital marketing best practices, technologies, trends, and compliance

Key Performance Metrics:

Channel sales growth to engage new customers
Number of marketing qualified leads, data capture and email capture
Growth in sales of net new
Improvement in digital engagement metrics (click-through rates, conversion rates, cost per lead/acquisition)
Increase in organic and paid traffic to digital assets

Skills and Qualifications:

Expertise in managing direct and digital marketing campaigns and driving outcomes/results
Expertise in generating leads in the Business-to-Business market
Proficiency with digital marketing and analytics tools (Google Analytics, SEMrush, etc.)
Excellent visual, presentation, and written communication skills
Develops clear and effective digital communications
Delivers to appropriate performance goals & KPIs
Strong bias for action and taking incremental steps
Constantly benchmarks strategies against other B2B and digital-first brands
Collaborates with key stakeholders to ensure shared goals and attainment

Education and/or Experience:

Degree preferred but not required for the role
5+ years of direct experience in marketing, with significant experience in digital marketing and campaign execution

Why Join Us:

We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today.

Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including: