Director of Sales and Marketing

Job Title: Director of Sales and Marketing

Location: Fully Remote (Buffalo, NY Presence Optional)

Start Date: July/August 2025

Compensation: $60,000 – $85,000 Base Salary + Equity Grants

ABOUT US

We are an AI-powered platform helping physical therapists eliminate documentation burnout. We turn clinical notes into personalized, compliant records—automatically—so providers can focus more on patients and less on paperwork. Trusted by over 100 partners, we're building the future of healthcare documentation.

WHAT WE'RE LOOKING FOR

Minimum:

• Bachelor's Degree
• Marketing Funnel Development Experience
• Strong Data-Driven Mindset and Outcome Orientation

Ideal Candidate:

• 3- 5 Years of Sales and/or Marketing Experience
• Background in B2B SaaS and/or Healthcare/Medical Marketing
• Startup Experience
• Proficiency in Marketing Tools like Pipedrive, HubSpot, Zapier, Mailchimp, and Meta Ads
• Deep Understanding of CRM Workflows, Lead Gen Tactics, and Conversion Optimization

WHAT YOU'LL DO

As our Director of Sales and Marketing, you'll wear both strategic and hands-on hats. You’ll build and optimize full-funnel strategies, lead demand generation campaigns, and drive predictable revenue growth through seamless sales and marketing alignment.

YOUR RESPONSIBILITIES WILL INCLUDE:

• Lead Performance Marketing Initiatives - Plan, execute, and optimize performance-driven campaigns across outbound email, paid media (e.g. Meta/Facebook ads), and other acquisition channels. Define success metrics and continuously test to improve ROI.
• Own Funnel Development & Optimization - Take full ownership of the end-to-end customer journey—from initial lead acquisition to deal closure. Continuously refine each stage of the funnel to maximize conversions and reduce friction between marketing and sales.
• Drive Sales Operations & Workflow Automation - Implement and refine sales processes, using tools like Pipedrive and automation platforms (e.g. Zapier) to streamline lead management, pipeline tracking, and team efficiency.
• Execute Scalable Marketing Automation - Design and manage automated marketing workflows that nurture leads and re-engage prospects, leveraging tools like Mailshake, Mailchimp, and CRM automation.
• Establish and Track Core KPIs - Define and monitor metrics across both sales and marketing functions, including pipeline velocity, close rates, CAC, MQLs, and engagement. Deliver actionable insights through regular reporting to the leadership team.
• Develop and Execute Integrated Growth Strategy - Create a cohesive sales and marketing roadmap that aligns with business goals, combining brand awareness, lead generation, and conversion strategies to drive predictable revenue growth.
• Launch and Manage Demand Generation Campaigns - Build multi-channel demand gen programs using content, email marketing, paid advertising, and strategic partnerships. Optimize based on conversion data and attribution insights.
• Direct Engagement with Early-Stage Prospects - Actively participate in the sales process—conducting discovery calls, delivering product demos, and closing deals—to validate GTM strategy and refine messaging based on real-time customer feedback.

TECHNICAL SKILLS

• Hands-on experience with CRM platforms like Pipedrive or HubSpot
• Proficient in email automation tools such as Mailshake and Mailchimp
• Skilled in managing Meta/Facebook Ads and executing performance-driven campaigns
• Working knowledge of SEO best practices and digital marketing tools
• Comfortable connecting GTM workflows using tools like Zapier

COMPENSATION & BENEFITS

• Salary + Equity: Performance-based equity vesting and bonus structure
• Flexibility: Fully remote work
• Unlimited Vacation: We trust you to take the time you need
• Benefits Package: 401(k) and stock options

READY TO JOIN US?

We’re building something game-changing—and we want someone who’s not afraid to take the reins. If you're scrappy, strategic, and ready to lead sales and marketing at a fast-paced startup, we want to hear from you.