Marketing Manager – Website, SEO, and AI Optimization (AIO)

About ComplianceQuest

ComplianceQuest is a modern, cloud-native, end-to-end Enterprise Quality Management System (EQMS) built on the Salesforce platform. We help enterprises across industries like manufacturing, life sciences, aerospace, and more achieve quality excellence while meeting compliance requirements. As a rapidly growing B2B SaaS company, our digital front door—our website—is our most powerful pipeline generation tool.

Role Overview

We are seeking a dynamic, forward-thinking Marketing Manager – Website, SEO, and AIO to own and lead the strategy, optimization, and pipeline generation from our website and search ecosystem. This person will be laser-focused on driving high-quality traffic, increasing conversions, and collaborating with external vendors to enhance SEO and leverage the latest in AI-powered optimization techniques.

You will be fully responsible for the website's performance—both technically and from a demand generation perspective. You'll be at the center of our digital growth strategy and act as the bridge between content, campaigns, AI/SEO vendors, and analytics.

Key Responsibilities

Website Strategy & Management

• Own the end-to-end strategy, performance, and UX of ComplianceQuest.com
• Collaborate with web developers and designers to enhance site architecture, navigation, and performance
• Manage and continuously improve lead conversion pathways (landing pages, forms, CTAs)
• Ensure the site is optimized for mobile, speed, accessibility, and scalability

SEO & AI Optimization

• Develop and execute a comprehensive SEO strategy across technical, on-page, and off-page dimensions
• Work with external SEO vendors and consultants to align on goals, drive results, and maximize ROI
• Stay current with emerging AI tools and methodologies in SEO, content creation, and user experience (e.g., generative search, predictive personalization)
• Implement AI-based strategies to improve site discoverability and visitor engagement

Demand Generation & Analytics

• Define KPIs and build dashboards to track website traffic, engagement, and conversions
• Collaborate with paid media, campaign managers, and sales to ensure alignment with pipeline goals
• A/B test content, layout, and CTAs to drive performance optimization
• Work closely with product marketing and content teams to ensure keyword and topical alignment with buyer journeys

Innovation & Trendspotting

• Continuously evaluate new martech tools and AI platforms to stay ahead of industry shifts
• Experiment with new ideas and technologies to enhance search visibility, content relevance, and lead quality
• Propose and pilot innovations for integrating AI with content strategy, search personalization, and CRO

Required Skills & Qualifications

• 5–8 years of experience in website marketing, SEO, and digital demand generation (preferably in B2B SaaS or enterprise tech)
• Deep understanding of technical SEO, content SEO, and search behavior
• Familiarity with AI tools for SEO/content optimization (SurferSEO, Jasper, MarketMuse, etc.)
• Experience with CMS platforms (WordPress, Webflow, etc.) and marketing automation (e.g., Pardot, Marketo)
• Excellent vendor management skills and ability to drive accountability and results
• Strong analytical mindset with experience in Google Analytics, Google Search Console, SEMrush/Ahrefs, and other relevant tools
• Proactive, self-driven, and intellectually curious—constantly seeking to learn, iterate, and improve
• Exceptional communication, collaboration, and project management skills

Preferred Qualifications

• Experience working with or within the Salesforce ecosystem
• Background in growth marketing or conversion rate optimization (CRO)
• Working knowledge of HTML/CSS and structured data for SEO
• Familiarity with AI-driven site search and LLM-enabled content workflows