ComplianceHR creates and delivers SaaS solutions that enable legal and human resources practitioners to quickly and easily manage a wide variety of human resource challenges, including state and federal employment compliance. The business is a subsidiary company of Littler Mendelson – the largest global labor and employment law practice.

We are looking for an enthusiastic full-stack marketer to join our growing team. The successful candidate will play an active role in developing and managing content-driven marketing programs that build brand awareness, generate marketing qualified leads, and help our sales team drive growth.

If you’re looking for an exciting new career challenge, have the marketing chops to build a strategic marketing program, and would thrive in a dynamic startup environment with a stable corporate parent, this could be the opportunity for you. We are a distributed team of fun, creative, and extremely motivated professionals tackling complex employment law compliance challenges and delivering comprehensive solutions to our clients.

Job description

Our marketing priorities are to build thought leadership, brand awareness, and most importantly to drive a steady stream of marketing qualified leads to the sales team. The ideal candidate will have a balance of strategic and tactical DNA, strong analytical skills, be a good communicator, have a keen eye for details, and have experience supporting sales teams.

In short, if you have a desire to be part of a great team, in an exciting and growing space, working for a great company, you will want to explore this opportunity. As the Marketing Director for ComplianceHR, you will provide strategic input and help develop tactical marketing plans that you will then help execute. You will play a significant role in a variety of inbound and outbound marketing activities including: events, social media, content creation, lead nurturing and life-cycle marketing campaigns to generate awareness and help turn qualified leads into happy clients.

Responsibilities

Marketing strategy

Build and execute full-funnel, multi-channel marketing strategy for key audiences designed to drive awareness, facilitate lead acquisition, deepen relationships with clients and drive revenue through Sales pipeline
Manage marketing budget, and consistently measure, analyze, and optimize all lead generation and nurturing activities to determine ROI and prioritize content, channels, and resources on a cost-per-lead basis

Lead generation & client activation

Utilize a variety of tactics: SEO/SEM, email, outbound calling, events (webinars, conferences, roadshows), online advertising, digital, content syndication, video, social media, PR activity to drive marketing qualified leads
Generate and send monthly newsletter that provides information about upcoming events, access to recently posted articles and blogs, insights about solution updates or improvements to prospect and client audiences, respectively

Content development

Leverage market research, and stakeholder insights to help drive content production of whitepapers, infographics, thought leadership articles, case studies, website, social media, blogs
Create original content and also manage contract writers to produce new and engaging blog articles, social posts, articles, and client success stories that support the overall marketing goals and content strategy

Sales support and enablement

Collaborate with sales team to refine ICP targeting, persona development, and relevant content
Gather sales team feedback on lead conversion, client insights, and campaign success
Provide sales team with enablement materials, such as email sequences, contact lists for outreach, and relevant industry trends
Create and revise sales presentations and pitch decks, as needed

Social media

Manage corporate social media profiles (LinkedIn, X, YouTube, Instagram and Meta) and effectively represent ComplianceHR to the outside world by engaging with key audiences, monitoring platforms for trends and competitor behavior, and responding to or deleting comments
Develop and create a comprehensive social media calendar, including 3-5+ posts per week to key social platforms, that leverages written content, videos, and graphics

Advertising

Oversee paid advertising strategy, KPIs and goals, and manage the advertising budget
Create ad content for use across a variety of platforms, including Google, Meta, and LinkedIn
Coordinate with digital marketing firm and graphic designer to execute campaigns and optimize ROI

Digital

Write, optimize, and post new webpage content, webinar recordings, articles and blogs, etc.
Manage technical aspects of website, including weekly website updates, optimizing plugins, managing staging and development websites, updating key page content, updating website branding, managing WPEngine and plugin subscriptions
Coordinate with marketing agency to optimize website’s SEO, keyword and backlink strategies, and to ensure best practices are followed
Build landing pages in HubSpot for outbound campaigns, inbound lead and subscription forms, inbound demo requests, client informational content, and more

Events

Support co-hosted webinars by developing event details, deploying invitation and follow-up emails, and editing presentation slide decks
Coordinate tradeshows and events, including: sponsorships, keynotes, venue logistics, developing, printing/ordering and displaying booth, collateral, etc.

CRM Management

Develop and manage automations for key processes that support Sales, Client Success, Marketing, and the overall quality of data maintained in the database
Maintain data quality in CRM

Ideal Candidate Qualifications

General attributes:

Bachelor's degree
5-7+ years of progressive B2B SaaS marketing experience, bonus points for PLG/Self-serve experience
Human Resources, or Legal industry experience a plus
Must have excellent writing and editing skills, and an eye for design
Detail-oriented, able to work efficiently and think creatively
Proven ability to work well independently and as part of a team
Expert MS Office (Word, PPT, Excel) skills
Ability to manage and prioritize multiple projects simultaneously
Ability to think/plan strategically – yet also deliver tactically - a "working manager"
Highly motivated, energetic, and positive with a proven track record of results
Enjoys working in a dynamic, fast-paced environment

Role-specific attributes:

Demonstrated experience with both inbound and outbound marketing tactics
Strong understanding of online B2B lead generation strategies and tactics
Demonstrated ability to develop engaging content and design, execute, and report on campaigns
Experience managing multi-channel lead funnels supported by drip programs
Working knowledge of CRM tools (very strong preference for Hubspot experience)
Working knowledge of marketing automation tools (Hubspot)
Working knowledge of CMS tools and ability to make basic website updates (we use a WordPress theme) and traffic analysis (Google Analytics)
Working knowledge of social media platforms (focus on LinkedIn, Meta, YouTube) and social automation tools (such as Clearview)

Other Details