Growth Marketing Lead (D2C, Consumer Focus)

About Vera

Vera is a groundbreaking AI-powered debt negotiation platform, building a new frontier in consumer financial health. We are not just another fintech—we are on a mission to transform how people manage, reduce, and negotiate debt, empowering millions to take back control of their financial future. We're now assembling a world-class team of passionate, entrepreneurial thinkers to bring this vision to life.

Role Overview

We are looking for a hands-on, driven, creative D2C Growth Marketing Lead to take charge of acquiring, converting, and growing our user base. You will be responsible for driving aggressive and intelligent growth strategies, using AI-generated content, paid and organic channels, and viral marketing loops to grow Vera to hundreds of thousands of users quickly and sustainably.

This is an initial 3-month contract, with the opportunity to extend based on performance.

What You’ll Own

• Full D2C Growth Strategy & Execution: Lead Vera’s direct-to-consumer marketing, focusing on rapid user acquisition, engagement, and retention.
• AI-Powered Content Strategy: Work with our AI content tools and influencers like to scale TikTok, YouTube, LinkedIn, and Instagram.
• Performance Marketing: Develop and execute paid campaigns (Meta, TikTok, Google, influencer collabs) with strict CPA/ROI targets.
• Organic & SEO Growth: Grow and optimize organic content, identify viral hooks, and SEO for AI and human search engines (AI arbiters).
• Landing Page & Funnel Optimization: Drive the design and optimization of lead magnets, email funnels, and conversion rate improvements.
• Data & Analytics: Set up, monitor, and analyze growth KPIs, user acquisition costs (CAC), retention rates, LTV, and iterate on strategy.
• Community & Referral Loops: Build and manage consumer advocacy and referral programs to create viral growth loops.
• Brand & Trust Marketing: Design trust-building marketing campaigns to overcome debt-related stigma and skepticism.

What Success Looks Like

• Hit aggressive user acquisition and conversion targets (100K+ users).
• Establish a scalable, repeatable growth engine.
• Build Vera’s brand as the go-to AI-powered debt coach.
• Collaborate with product and AI teams to align user insights and growth.
• Deliver weekly growth experiments and hit agreed KPIs.
• Build a playbook for future growth hires.

Requirements

• 3+ years in growth marketing, ideally in fintech, consumer tech, or AI startup.
• Proven record of scaling D2C user bases fast (ideally 100K+).
• Deep understanding of social-first platforms (TikTok, YouTube, LinkedIn, IG).
• Hands-on: you can run, optimize, and analyze campaigns directly, no fluff.
• Experience running multi-channel campaigns with clear results.
• Understanding of conversion funnel optimization, A/B testing, landing pages.
• Creative thinker with experience designing viral, trust-building, value-driven content.
• Familiarity or excitement to work with AI-generated content, influencers, and bots.
• Strong analytics: know your way around GA4, Amplitude, Mixpanel, Looker, or similar tools.
• Bonus: SEO experience, AI marketing tools, startup growth experience.

Nice to Have (Bonus)

• Personal passion for fintech, financial inclusion, or debt management.
• Worked with or grown consumer finance or challenger bank products.
• Have built or led teams but happy to execute solo in a lean environment.
• Experience collaborating with AI teams or tools.

Why Join Us?

• Work directly with a visionary founder and AI co-founder.
• Ground floor opportunity to build one of the most important fintech brands of this decade.
• Huge personal growth and leadership opportunity — we want you to grow as we grow.
• Flexible, remote working — results matter, not hours.

Position: Growth Marketing Lead (D2C, Consumer Focus)

Location: Remote (UK/London-based preferred)

Compensation: Competitive salary + equity options (depending on experience)

Contract: Initial 3-month contract, extendable based on performance

To apply, please submit your application here or email your CV to info@ccweglobal.com