Social Media Manager

Job Summary

As part of an energetic, innovative and skilled marketing and communications team, the Social Media Manager is responsible for promoting brand awareness and building positive sentiment about Community Health Systems and its affiliated hospitals and healthcare systems via social media channels. The Social Media Manager will help build relationships and engagement with online stakeholders, including patients, employees and prospective employees, industry peers, people who live in the communities where we operate, business partners and others who follow our company. Duties include developing a social media content calendar and the related posts, executing social response strategies, administration of social media management tools, measuring and reporting various social media metrics, and using UTM and other methods to track social media clicks to websites and landing pages.

• This position may be staffed via a hybrid work environment (a combination of in-office at our headquarters in Franklin, TN and work from home) or fully remote.

Essential Functions

• Collaborate with CHS marketing and communications team members to develop a comprehensive social media content calendar that includes positive stories from across the organization, useful health information, and topical, newsworthy posts for channels that may include, but are not limited to, LinkedIn, Facebook, Instagram, Twitter and YouTube
• Develop social media content for Community Health Systems’ social channels
• Develop a monthly library of social media content for CHS affiliated hospitals and healthcare systems to be deployed by local marketing directors
• Periodically develop social media content for company leaders
• Ability to produce video, animation, and other technical enhancements for social media is an advantage
• Monitor and engage with stakeholders on social media (respond to comments, answer questions, identify potential issues and trending content, etc.)
• Ensure social media downstream tracking through UTM codes and other methods and develop social media reporting dashboards to demonstrate engagement and other KPIs
• Analyze social media data to identify opportunities for optimization
• Provide guidance and social media training for hospital marketing leaders
• Work with digital marketing and content development teams to develop and place social media advertising to support patient acquisition, patient retention and other growth strategies
• Stay up-to-date on the latest social media trends, technology, platforms and algorithms, as well as healthcare related topics of interest
• Ensure tasks progress and are completed in a timely manner

Qualifications

• This position requires an advanced knowledge of social media channels and associated reporting tools. Strong analytical and reasoning skills, organizational skills, project management skills, written and verbal communication skills and critical thinking skills are essential in this position. The ideal candidate is detail-oriented and highly motivated with the ability to work independently and prioritize multiple activities and tasks simultaneously. Experience using Hootsuite and Google Data Studio is preferred.
• Experience: Minimum 5 years of social media experience required; Experience in healthcare preferred.
• Education: Bachelor's degree in marketing, advertising, or a related field required

Physical Demands

In order to successfully perform this job, with or without a reasonable accommodation, the following are outlined below:

The Employee is required to read, review, prepare and analyze written data and figures, using a PC or similar, and should possess visual acuity.

The Employee may be required to occasionally climb, push, stand, walk, reach, grasp, kneel, stoop, and/or perform repetitive motions.

The Employee is not substantially exposed to adverse environmental conditions and; therefore, job functions are typically performed under conditions such as those found within general office or administrative work.