The part-time Marketing Manager will be responsible for assisting in the execution of marketing operations for the organization, promoting Comevo’s services to the Higher Education and Business/Enterprise markets, while increasing brand popularity on digital media platforms. We are a B2B technology company, and the Marketing Manager will be responsible for driving customers to our site and will need to track, analyze and optimize current campaigns for conversions. The ideal candidate will be able to source new marketing opportunities beyond what is currently in place, and own the campaigns from set up, tracking, to optimizations. This is the perfect opportunity for an experienced marketing manager that wants to continue to work but scale down to part-time hours.

Primary Responsibilities

Marketing Strategy:

Collaborate with internal teams in the development of marketing strategies for new and existing products and services for prospective and current customers.

Create and manage the B2B marketing plan and budget based on the strategy.

Marketing Campaign Development:

Manage and execute the current Higher Education and Business/Enterprise marketing campaigns.

Target new business and upsell opportunities.

Conference and Event Management:

Develop marketing materials for conferences, trade shows, and major events.

Develop, maintain, and track event budgets.

Responsible for event logistics and shipping of materials to event site.

Manage Company Website:

Provide new content, make updates, create new pages.

Optimize existing pages to increase effectiveness of the website to drive visitors to action.

Marketing Vendor Management:

Engage with external vendors to create various marketing needs.

Provide documentation and information needed to fulfill deliverables.

Lead Generation:

Develop and monitor A/B cold email lead generation.

Nurture campaigns for new business opportunities.

Advertising:

Manage and optimize existing search advertising campaigns.

Identify new channels to reach potential new business.

Social Media:

Create a plan and execute social media posts focused on building brand awareness and developing a community of Comevo supporters.

Collateral Development:

Work with our video team to create company videos to be used on our website, at events, and for marketing promotion.

Research, write, and edit content for the company blog, newsletters, and other marketing collateral.

Reporting and Analytics:

Monitor and provide metrics to management team for various marketing initiatives.

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Benefits**

Monthly Wellness benefit
Matching Retirement plan
Paid Sick Time
Paid Holidays

Requirements:

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Qualifications & Skills**

Bachelor’s degree in marketing, journalism, public relations, business administration or relevant work experience.
Minimum 1 – 3 years marketing /sales experience.
Experience creating B2B marketing campaigns, events, and strategies preferred.
Experience with website content, online marketing, including social media and content marketing preferred.
Must be detail oriented, with an eye for design.
Must have advanced communication skills both written and verbal.
Proficient using Microsoft PowerPoint, Excel, Word. HubSpot, graphic software, and cold email software experience a plus.
Self-starter and comfortable working independently.
Ability to quickly adapt to change.