Sr. Marketing Manager

CollegeAdvisor.com was founded in 2019 to assist students of all backgrounds in achieving their college admissions goals. The platform matches students and families with dedicated and highly trained admissions coaches to build a customized college application strategy that includes one-on-one counseling, essay editing, interview prep and other specialty workshops. U.S. News CollegeAdvisor’s (USNCA) mission is to empower students of all backgrounds to achieve their college dreams. We live that mission out through our focus on great value at great price. Our students are a diverse and high-achieving group, typically amongst the top 25% in their high school class and targeting highly selective universities in the United States (Top 50.) We also have a thriving CollegeAdvisor.com Scholars Program, which completely funds the cost of our program in the form of a scholarship for highly exceptional, low-income students. You can learn more at https://www.CollegeAdvisor.com/

Your role in helping us shape the future:

CollegeAdvisor empowers everyone to thrive. In this role the Senior Marketing Manager will lead our email marketing and social media strategy. This role is responsible for developing, executing, and optimizing content that drives engagement, strengthens brand trust, and increases conversions across our platforms. The ideal candidate has a strong background in email marketing, organic and/or paid social media strategy, and partner/client campaign management.

Are you up to the challenge?

• Email Marketing Strategy & Execution

• Develop and manage CollegeAdvisor’s email marketing strategy to drive engagement and revenue.

• Create a long-term email calendar that aligns with sales, marketing, and TeenLife initiatives.

• Ensure emails prioritize CollegeAdvisor’s services and external promotions.

• Work inside email platforms, such as Salesforce Marketing Cloud, Mailchimp, and SendGrid, to optimize email workflows, automation, and list segmentation.

• Social Media Growth & Engagement

• Overhaul CollegeAdvisor’s organic social media presence to diversify content and increase engagement.

• Oversee a team of contractors and influencers to scale content creation across several platforms including TikTok, Instagram, Facebook, YouTube, and LinkedIn

• Collaborate with paid social teams on content creation to help drive conversions and enrollments.

• Expand social content targeting parents of high school students to build a larger parent community and drive qualified leads.

• Content & Brand Development

• Align marketing efforts with CollegeAdvisor’s sales and business goals to drive growth.

• Improve cross-functional collaboration between the CollegeAdvisor and TeenLife teams.

• Strengthen CollegeAdvisor’s brand positioning in the college admissions space.

• Process & Workflow Optimization

• Modernize email & social workflows to reduce manual work and improve efficiency.

• Improve cross-team collaboration by integrating Airtable, Salesforce, and content planning tools

You should definitely have:

• Three years to five years of experience in a corporate marketing department or at a marketing/advertising agency; inclusive of 2 years of management experience of employees or contractors/freelancers and inclusive of 3 years of social media marketing experience managing an internal social media channel for a brand/corporate or client social media channels through an agency.
• Bachelor’s Degree
• Significant proficiency with Salesforce Marketing Cloud, Mailchimp, SendGrid, and/or other similar leading email marketing platforms
• Excellent written and verbal communication skills

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand USNCA's dedication to our consumers.

• Entrepreneurial, mission-driven culture with core values of quality and integrity
• Focus on fostering personal and professional growth
• Competitive benefits including paid vacation time, medical, and 401K.
• Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

Other Job Info:

• These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
• ​U.S. News CollegeAdvisor strongly encourages all employees to be fully vaccinated (including boosters).
• The anticipated base salary for this position is $85,000 to $105,000 (Eligible for a bonus plan). The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.