Marketing Operations Manager 市场运营经理 (DEX)

About the Project

DeriW, developed by CoinW, is a Layer 3 perpetual contract DEX designed for zero gas fees, ultra-fast matching, and a built-in trading incentive mechanism, aiming to deliver the next generation of on-chain trading. The platform has completed its testnet phase with 150,000 users and has now officially launched its mainnet, ushering in a new era of gas-free on-chain derivatives trading.

We’re excited to bring on a strong Marketing Operations Manager to help accelerate user growth and elevate DeriW’s brand globally.

Key Responsibilities

• Develop and execute DeriW’s marketing strategy and brand communication plan to strengthen visibility and improve user conversion.
• Plan and run event-driven marketing initiatives to expand active trading user growth.
• Lead partnerships with KOLs, media, and trading communities to broaden external traffic channels.
• Collaborate closely with the operations team to ensure marketing activities align with product milestones.
• Track user feedback and performance metrics to refine growth strategies and achieve user acquisition targets.

Requirements

• At least 2 years of experience in marketing operations or growth roles; Web3, DeFi, or crypto trading platform background preferred.
• Strong understanding of the Web3 community landscape, with experience driving user growth campaigns, market initiatives, or early-stage project launches.
• Deep awareness of blockchain trends and crypto user behavior.
• Fluent in English and Chinese for stakeholder communication, capable of independently planning content, writing copy, and handling community communications.
• Strong project management abilities, data awareness, execution skills, and resource coordination.

Preferred Qualifications

• Experience taking a Web3 project from 0 to 1.
• Existing resources with media, KOLs, or marketing agencies.
• Familiarity with growth strategies in international markets, including Southeast Asia, Latin America, Turkey, and Russian-speaking regions.