Enterprise Product Marketing Manager

Overview

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. Learn more about our mission, culture, and hiring process.

Some things we’re proud of

• 🛠️ Building foundational tools in the cryptocurrency space
• 📄 Over 1M tax forms generated
• 💲 $80B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)
• 🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap
• 🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]
• 💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Serena Williams, Zach Perret
• 🌴 Awesome benefits

Your opportunity:

Join CoinTracker as the first Enterprise Product Marketing Manager, owning the go-to-market strategy for our fastest-growing segment. You'll define and communicate our value to crypto accounting firms, finance teams, and institutional partners — crafting compelling narratives, driving strategic launches, and shaping how the industry sees and adopts CoinTracker. This is a high-autonomy, high-impact role at the intersection of product, sales, and marketing — working directly with one of our founders and reporting directly to the Head of Marketing — perfect for someone who thrives in early-stage ambiguity and wants to build from the ground up.

1-year outcomes

• CoinTracker is clearly positioned as the leader in enterprise crypto financial software
• New enterprise revenue influenced through improved positioning, collateral, and GTM campaigns
• Strategic messaging and competitive differentiation established and adopted across product, sales, and partnerships
• High-quality, segment-specific content and campaigns are launched for every major feature
• GTM toolkit (pitch decks, onboarding playbooks, objection frameworks) is created and actively used by the sales and partnerships teams
• CoinTracker’s consumer brand equity is effectively leveraged to establish credibility and awareness in the enterprise market

You will:

• Own the full GTM strategy for CoinTracker’s enterprise products, from market research to launch execution
• Define and evolve messaging for enterprise offerings (e.g. full service, embedded taxes, cost basis engine)
• Create sales enablement materials — pitch decks, one-pagers, objection handling, onboarding content — that drive adoption and conversion
• Conduct market and competitive research to surface insights that influence product, pricing, and positioning
• Lead strategic launches with tailored campaigns across key channels (e.g. email, LinkedIn, conferences, partner programs)
• Partner closely with sales, product, engineering, partnerships, and design to ensure narrative alignment and GTM excellence
• Represent the voice of the enterprise user internally and bring customer feedback into roadmap, pricing, and messaging discussions
• Build lightweight co-marketing or channel programs with crypto CPA networks and fintech partners
• Establish CoinTracker as a thought leader in crypto finance through content and strategic visibility

Some of the skills that we are excited about:

• 6+ years in product marketing or related GTM role, ideally in B2B SaaS, fintech, or crypto infrastructure
• Experience owning GTM for a technical or financial product from strategy through execution
• Strong writing and positioning skills, with a knack for simplifying complex concepts
• Demonstrated ability to drive revenue impact through marketing-led motions
• Comfort working directly with enterprise customers and distilling feedback into clear messaging
• Curiosity about crypto and fluency in emerging fintech trends (you don't need to be deep crypto, but you get it quickly)
• Strategic thinking and scrappy execution — you know when to lead, when to test, and when to just get things shipped