Today, onchain development is slow, risky, and painful, even for the most experienced onchain developers. Our goal is to bring a million developers onchain by creating an easy to use and trusted developer experience. We build API and SDK products for developers like wallets, paymaster, staking, stablecoins, onchain data, and more.

We are a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and a relentless commitment to making developers happy.

Coinbase Developer Platform (CDP) is building the developer tools to bring the world onchain.

We are a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and a relentless commitment to making developers happy.

We are looking for a strong PMM to lead the growth of our developer community initiatives. You will be responsible for scaling builder community engagement through social, hackathon / meetups / events, paid, and product GTM campaigns. With a deep knowledge of the onchain developer audience and developer marketing tactics, you will have the opportunity to expand Coinbase's brand in the developer ecosystem. This role is critical to the success of our growth ambitions.

What you'll be doing:

Responsible for the development and execution of the Coinbase Developer Platform's community engagement programs including hackathons, meetups, grant programs, events, paid, and email
Be the voice of the customer and trusted advisor as to how current and future clients' needs inform product messaging, brand differentiation, marketing content, and tactics
Develop and lead successful product launches and marketing/GTM campaigns
Partner closely with the business development and sales teams to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
Measure and report against the performance of product marketing initiatives
Think big about the future of onchain and how we can bring developers onchain more quickly

What we look for in you:

4+ years of experience in product marketing roles at innovative, developer-focused software companies
Emerging knowledge of building and engaging developer communities
Has worked on successful product launches, developer activation/retention programs, and marketing/GTM campaigns
Experience developing compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
Product marketing experience in crypto, AI, Payments, or e-Comm product environment
Powerful storyteller: written, verbal, and visual
Demonstrated track record of creating campaigns to build community, deepen engagement & retention
Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
Outstanding project management skills
Ability to come up to speed on technical topics quickly
Ability to form strong relationships with a product team and cross-functional partners
Self-starter and ability to be ready to roll-up your sleeves and get things done

Nice to haves:

Experience authoring blogs

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range:

$113,815—$164,800 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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