At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

This role is in the Product Marketing team supporting the growth of our Institutional business. You will be responsible for building and driving the GTM strategy for our institutional prime brokerage products and initiatives spanning trading, financing, custody, working closely with the product and sales team. With a deep knowledge of our core audiences and B2B marketing tactics, you will have the opportunity to help and lead marketing pushes in our efforts to expand Coinbase’s brand and reach. This role is critical to the success of our growth ambitions.

What you’ll be doing (ie. job duties):

Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Institutional
Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral
Develop and lead successful product launches and ongoing marketing campaigns
Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites
Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates
Measure and report against the performance of product marketing initiatives
Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly

What we look for in you (ie. job requirements):

Minimum of 4 years experience in the institutional financial services or institutional crypto product marketing space
Powerful storyteller: written, verbal, and visual
Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
Outstanding project management skills
Self-starter and ability to be ready to roll-up your sleeves and get things done
Demonstrated ability to collaborate effectively across multiple teams

Nice to haves:

You have crypto experience and a knowledge of the institutional crypto market
You have experience working on institutional financial products
MBA from premier school

Job ID: P70604

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range:

$113,815—$164,800 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined.

Benefits at Coinbase