At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Coinbase Developer Platform (CDP) is building the developer tools to bring the world onchain.

Today, onchain development is slow, risky, and painful, even for the most experienced onchain developers. Our goal is to bring a million developers onchain by creating an easy to use and trusted developer experience. We build API and SDK products for developers like wallets, paymaster, staking, stablecoins, onchain data, and more.

We are a small team that moves like a startup at Coinbase, with a fast pace, strong ownership culture, and a relentless commitment to making developers happy.

We are looking for a strong PMM to lead the growth of our developer business. You will be responsible for building and driving the GTM strategy for Coinbase Developer Platform and related developer products. With a deep knowledge of the onchain developer audience and developer marketing tactics, you will have the opportunity to lead marketing pushes in our efforts to expand Coinbase’s brand in the developer ecosystem. This role is critical to the success of our growth ambitions.

What you’ll be doing:

Responsible for the development and execution of the Coinbase Developer Platform’s integrated marketing strategy and related developer-focused products and services
Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics
Develop and lead successful product launches, developer activation/retention programs and marketing/GTM campaigns
Partner closely with the business development and sales to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites
Work cross-functionally with product, business development, design, engineering, communications, and customer support to help build our customer pipeline and achieve world-class developer acquisition and retention rates
Measure and report against the performance of product marketing initiatives
Think big about the future of onchain and how we can bring developers onchain more quickly

What we look for in you:

Minimum of 8 years of experience at leading product marketing for innovative developer-focused software companies, with at least 2 of those years within the onchain ecosystem
Foundational expertise in software development fundamentals and a strong understanding of and passion for blockchain technology
Able to speak the language of onchain developers, from solo developers to mid-sized companies
Powerful storyteller: written, verbal, and visual
Demonstrated track record of creating campaigns to drive new customer acquisition, build community, deepen engagement & retention
Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
Outstanding project management skills
Ability to come up to speed on technical topics quickly
Ability to form strong relationships with a product team and cross-functional partners
Self-starter and ability to be ready to roll-up your sleeves and get things done

Nice to haves:

Experience authoring blogs or producing podcasts

Job #: P63349

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range: : $195,500 USD - $230,000 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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