Sr. Director- Technology Services Marketing (AI, Cloud, Infra, Security)

Summary

Cognizant is seeking an SD of Technology Growth Marketing to drive awareness for our technology capabilities and help originate new opportunities for our Core Technology & Insights (CTI) Service Line. This is a Global IT Services - Product Marketing profile based in India. This critical role will have an immediate impact on the organization serving as a catalyst to combine aspects of messaging and positioning with branding and capability-awareness generation.

Responsibilities

• Develop marketing strategies in close alignment with service line leadership for key technology areas, including AI, Data and Analytics, Cloud Infrastructure, Security, and IoT.
• Maintain a strong grasp of technology developments, buyer personas, our go-to-market (GTM) strategy, and competitive dynamics. Be the go-to marketing partner for the service line leadership team.
• Develop and lead globally coordinated go-to-market plans for Cognizant CTI's key offerings, from strategic messaging and value proposition to compelling, pragmatic content and executive events that stand apart in a noisy marketplace.
• Lead and manage a cohesive content strategy (including case studies), web, and social strategy.
• Guide content strategy and thought leadership conceptualization across digital and experiential mediums that intrigue audiences while conveying distinctiveness.
• Identify emerging best-in-class ways to package content and engage different buyer personas. Own website content in all technology areas worldwide.
• Devise and execute integrated marketing programs and optimize investments for opportunity generation in key technology areas.
• Interlock with regional and vertical field marketing teams to ensure awareness and understanding of service line offerings among field marketing teams.
• Lead the introduction of new products and services in collaboration with product teams and other marketing contributing functions, including Branding, Communications, Web, PR, and Social.
• Maintain market and competitive intelligence on tech shifts and evolving client adoption patterns to continuously refresh and simplify our narrative.
• Success will be measured by the ability to understand business goals, refine messaging, and use the right marketing mix to accelerate and grow the pipeline and help our sales teams win.

Requirements

• 15+ years of Product, Content & Field marketing experience in IT Services Industry

Cloud Infrastructure And Security

• Experience with cloud platforms such as AWS, Azure, or Google Cloud.
• Knowledge of cloud architecture, security services and best practices
• Understanding of design and implementation of scalable cloud solutions.

Data And AI Services Marketing

• Experience in marketing AI and data services and solutions.
• Knowledge of AI, data analytics and business intelligence.
• Ability to develop and execute marketing strategies for AI and data services.

Hands on / Field Marketing experiences with developing and executing successful digital and physical B2B ABM campaigns is a plus