Marketing Lead (Contract)

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type

Consultant

Job Description

Contract Length: 6 months

Reporting to the Marketing Chapter Lead, the Marketing Lead (Base Management) will develop, plan and execute comprehensive base marketing strategies to drive acquisition and customer engagement. Key responsibilities include the development of Welcome Journey and Early Lifecycle Communications. As a member of a cross-functional squad, the Marketing Lead will work within an agile framework to collaborate with product owners and team members from Product, Sales, Digital, and other functions, ensuring that marketing initiatives are iterative, data-driven, and aligned with Cogeco’s overall strategic goals.

Key Responsibilities

Base management

• Act as main point of contact within the squad for building base communications
• Marketing point of contact for CRM and Martech, needs to understand end to end how these systems work
• Create marketing requirements regarding base management
• Create base strategy to achieve Mobile base objectives
• Foster relationships with peers on the CCX side of the organization
• Owns base-related metrics (Churn, upsell, NPS)
• Recommend, design and implement tactics (SMS, e-mail, OBTM…) to achieve target objectives
• Oversee the creation of compelling content, including emails, direct mailing, case studies and presentations, tailored for B2C audiences.

Analytics

• Monitor and analyze campaign performance metrics, using data-driven insights to refine marketing strategies and improve ROI.
• Provide requirements to measure impacts of all base marketing activities
• Understand commercial data to drive insights and draw actions from them

Agile Marketing Leadership

• Act as a key member of a cross-functional squad, contributing to the development and execution of agile marketing strategies that respond to market needs and customer feedback.

Essential Qualifications

• Strong understanding of B2C marketing principles, particularly in the telecommunications industry.
• Proven track record in developing and executing successful base marketing strategies that drive growth and customer engagement.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.

ACADEMIC TRAINING

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or MBA is a plus.

Work Experience

• Minimum of 7 years of experience in marketing, preferably within the telecommunications sector. Experience in Wireless is an asset.
• 5+ years in data analytics
• 5+ years in base management
• Experience working in an agile team or squad, with a solid understanding of agile practices is a plus.

Location :

Burlington, ON

Company

Cogeco

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at inclusiondiversite@cogeco.com