Brand Manager, Premium Espresso Machines

Company Description CoffeeWORKS is a commercial and specialty coffee roasting company and espresso machine importer serving leading hospitality and food & beverage brands throughout Thailand. In addition to its main roasting plant in Samut Prakarn, south of Bangkok, the company operates technical support offices in Chiang Mai, Khon Kaen, Phuket, Hat Yai, Pattaya, Si Sa Ket, Surat Thani, and Koh Samui. CoffeeWORKS also runs multiple Experience Centres in Bangkok, Pattaya, Khon Kaen, and Phuket where customers can explore products and enjoy high-quality coffee. As the Thailand importer and distributor for premium brands such as Cimbali, Slayer, Modbar, Dr.Coffee, CREM, Cafetto, and Bluewater Purification Solutions, CoffeeWORKS offers a comprehensive portfolio of commercial level coffee equipment. This environment gives team members the opportunity to work closely with top-tier coffee technology and leading hospitality partners.

Role Description The Brand Manager, Premium Espresso Machines is a full-time hybrid role based in the greater Bangkok metropolitan area, with a blend of on-site duties and some work-from-home flexibility. This role is responsible for positioning and growing premium espresso machine brands (such as Slayer, Cimbali, Modbar, and related solutions) within the local hospitality and food & beverage market. Day-to-day tasks include developing and executing brand and marketing plans, coordinating promotional campaigns, managing product launches, and ensuring consistent brand messaging across digital and offline channels. The Brand Manager will collaborate closely with sales and technical support teams to create compelling product stories, support key accounts, and provide training materials and sales tools. The role also involves monitoring market trends, analyzing performance data, engaging with customers and partners, and representing the brands at events, demonstrations, and in CoffeeWORKS Experience Center activities.

Qualifications

• Due to government work permit restrictions, only Thai Nationals can be considered for this position.
• Experience in brand management, marketing, or product management within hospitality, or food & beverage. A preference will be given to those with premium espresso equipment brands management experience.
• Strong skills in marketing strategy, campaign planning, and brand positioning, with the ability to translate technical product features into clear value propositions.
• Comfort working with premium espresso machines or related coffee equipment; interest in specialty coffee and willingness to learn product details and workflows.
• Excellent written and verbal communication skills in Thai and English
• Ability to analyze market data, track market and sales team signals, and use insights to refine brand and marketing activities.
• Proven collaboration skills, able to work effectively with sales, technical support, and external partners in a hybrid work environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.