Senior Manager, Integrated Marketing

Senior Manager, Integrated Marketing

Report to: VP, Brand Marketing

Department: Brand Marketing

FLSA Status: Exempt/Full-Time Salaried

Location: Remote (see below for list of approved location)

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Who We Are:

Founded by two sisters – a dentist and an artist – COCOLAB welcomes you to a whole new oral wellness world. Where joy crashes routine through delightfully dentist-designed, high-performance products that work, rebuild, and nurture. We are the fun oral innovators. The floss-wielding, bacteria-busting, oral wellness makers of tomorrow. No plaque stands a chance, and our designs are anything but dull. We are iconic. Because your smile is iconic. We are COCOLAB.

Our workforce is fully remote and we’re committed to building a high performing team that comes together to advance our mission. We’re bringing to talent together to bring your daily hit of dental dopamine in the following approved locations in the United States: AZ, CA, CT, IN, KY, MA, MI, MN, MT, NV, NJ, NY, PA, RI, SC, TN, TX, WA, WI (Note: COCOLAB reserves the right to change the list of approved locations).

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The Role: We are looking for a strategic, results-driven Senior Manager, Integrated Marketing to lead efforts in strengthening and expanding the Cocolab brand. You’ll be the mastermind behind developing and executing integrated marketing strategies that drive awareness, engagement, and sales. This includes leading trade and retail marketing, cultivating partnerships, driving PR initiatives, and managing organic influencer marketing. Your work will be key to ensuring we connect with our target consumers and elevate Cocolab in the marketplace.

What You'll Do:

• Develop & Execute Integrated Marketing Strategies: Lead the creation and execution of integrated campaigns across retail, digital, and influencer channels to drive brand awareness, consumer engagement, and sales growth.
• Drive Trade & Retail Marketing: Develop strategies for retail visibility and distribution, collaborating with key retail partners to design impactful in-store displays, promotions, and co-branded activations that resonate with consumers.
• Build Strategic Partnerships & PR Relationships: Cultivate relationships with media outlets, retail partners, and influencers to amplify our brand presence. Lead PR strategies to secure media coverage and manage our brand’s reputation.
• Lead Organic Influencer Marketing: Develop and manage organic influencer marketing strategies to promote brand advocacy through trusted voices, ensuring content resonates authentically with our audience.
• Campaign Management & Performance Analysis: Oversee the execution of campaigns, monitor their performance, and use data-driven insights to optimize future initiatives for maximum ROI. Provide detailed performance reports to senior leadership.

What You'll Bring:

• Experience: You have 5+ years of experience in integrated marketing, specifically within the Consumer Packaged Goods (CPG) industry, with expertise in trade marketing, retail marketing, PR, and influencer marketing.
• Proven Success: You’ve successfully led integrated marketing campaigns that delivered measurable results in both B2C and retail environments.
• Market Knowledge: A strong understanding of CPG market dynamics, consumer behavior, and trends—especially in health, wellness, or beauty.
• Retail Expertise: Experience managing retail relationships and creating impactful in-store marketing strategies that increase product visibility and sales.
• Project Management Skills: You thrive in handling multiple projects simultaneously while meeting deadlines and staying within budget.
• Communication Skills: You’re a skilled communicator who can craft compelling narratives and engage key stakeholders, whether they’re media, influencers, or partners.
• Analytical Mindset: You have a data-driven approach, using analytics tools to measure campaign effectiveness and continuously refine strategies.
• Adaptability: You thrive in a fast-paced, collaborative, and results-driven environment.

What We Offer:

• Competitive Salary: A salary range between $100,000 - $120,00, based on experience and qualifications.
• Remote-First: We take pride in staying connected, no matter the distance, while delivering high performance and getting results.
• Health, Dental, & Vision Insurance: PPO Plans that give you in and out of network coverage to meet you where you are seeking care
• FSA: Eligible Health Expense & Dependent Care
• Unlimited PTO & Sick Time: No waiting period and we actually want you to use it! The average Cocofloss team member took between 15 - 20 days off last year
• 12 Paid Company Holidays + Winter Office Closure: We close up shop for Federal Holidays each year + time at the end of the year
• Fully Paid Parental Leave: Up to 12 Weeks paid at 100% after 1 year of employment
• Guideline 401k: Save for retirement with no waiting period
• New Hire Tech Budget: Choose the best work device for you and we’ll cover the cost
• Wellness Reimbursement: $50 a month for you to take care of you
• Product Discounts: Keep yourself stocked with our award winning products

Cocolab is an Equal Opportunity Employer and seeks to provide a workplace where all employees feel supported and respected.We are committed to fostering a diverse, inclusive, and accessible workplace. Cocolab does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, pregnancy status, citizenship status, or any other characteristic protected by federal, state, or local laws. We encourage applicants from all backgrounds to apply.

In accordance with applicable law, Cocolab will provide reasonable accommodations for qualified individuals with disabilities. If you require assistance or a reasonable accommodation due to a disability, please contact us directly at help@cocolab.com.