Director, Marketing Operations

About Us

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.

Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.

About The Role

Coalition is redefining the possible for cyber insurance & security. As our Director of Marketing Operations you will redefine the possible for how we go to market by ensuring our systems, processes and data pipelines are built for scale, quality, insights and adaptability.

Operating as a force multiplier for our global marketing team, your charter will include unifying our customer journey across all of our platforms and leading innovation through AI. You’ll mentor and lead a team of talented marketing operations professionals while continuing to build on the strong foundation of tech and processes currently supporting our $1b+ cyber insurance practice. In addition, you’ll be hands on with designing and implementing lead management insights and capabilities for our scaling cybersecurity SaaS product and partner with channel and campaign owners to uplevel their analytics and insights

If you get energized by designing systems, setting direction and then rolling up your sleeves to get it done with a high performing team around you, you’ll love working here.

Responsibilities

• Define the Marketing Operations roadmap - lead operational processes, systems, data, and team-wide adoption to drive accountability for Coalition’s overall go-to-market success
• Own and scale Coalition’s marketing tech stack strategy and integration into our core Business systems - ensuring data pipelines and processes are in place to drive business growth goals
• Lead a Marketing Operations team that is passionate about impact and quality while maintaining a high degree of alignment with key cross functional operational partners in Sales Ops and BizOps
• Champion data integrity and health within our systems to improve how Campaign owners and Product Marketers segment, target, and report on the business to continually raise our baseline performance
• Drive systems and processes to continually improve Coalition’s audience journey and how our campaigns, channels and content plug in to thoughtfully raise awareness, engagement and intent
• Improve lead management, scoring, conversion and business outcomes by ensuring complete handoffs and healthy feedback loops with Sales and cross-functional partners
• Mature and evolve marketing analytics, insights and attribution to measure effectiveness, campaign execution, and spend allocation decisions. Work cross-functionally to develop and socialize analytics while building visibility across performance through the right forums and cadence of reporting
• Serve as the internal Marketing expert on AI, building a system for the greater team to advance how work gets done effectively and efficiently, while partnering with key functions on GTM AI use cases

Skills And Qualifications

• Bachelor's Degree is required
• 7+ years of marketing operations experience at a fast-growing company
• 4+ years of management experience
• Experience operating marketing automation systems (e.g. Marketo), with a strong understanding of downstream integration with CRM (i.e. Salesforce), plus other tools
• Proficiency in data analysis/visualization tools (Looker) is a plus
• Fundamental interest in the operational underpinnings of marketing activities such as digital marketing, email marketing
• Excellent project management and communication skills
• Strong analytical skills and business acumen
• Proficiency in analyzing, setting priorities, and solving complex problems effectively
• Exceptional verbal and written communication skills
• Outstanding work ethic and sense of ownership and accountability
• Obsessive attention to detail
• Comfort with change in a fast-paced startup environment

Compensation

Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $148,000/year in our lowest geographic market up to $221,000/year in our highest geographic market. Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.

Perks

• 100% medical, dental and vision coverage
• Flexible PTO policy
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
• Competitive compensation and opportunity for advancement

Why Coalition?

Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote-first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk. Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes while remaining true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.

We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.

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Privacy Notice

Coalition is committed to protecting your privacy and handling your personal information responsibly. We collect, use, and store personal information as necessary for the recruitment process and in compliance with applicable privacy laws and regulations in all regions where we operate. We want you to understand what personal information we collect, how we use it, and your rights regarding access, correction, and deletion of your data where applicable. Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy. For further details, please review our full Privacy Policy or contact us with any questions regarding how your information is handled.

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Anti-Discrimination Notice

Coalition is proud to be an Equal Opportunity employer. Our policy is to provide equal employment opportunities to all individuals, without discrimination or harassment on the basis of any characteristic protected by applicable laws in each country where we operate. This commitment includes, but is not limited to, ensuring equal treatment in recruitment, selection, training, promotion, transfer, compensation, and all other aspects of employment. Coalition does not tolerate discrimination or harassment of any kind, and we are dedicated to fostering an inclusive and supportive workplace.

Accommodations

Coalition is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable laws and regulations in each country where we operate. Our policy is to support equal opportunity in the hiring process by considering qualified applicants regardless of disability or other protected characteristics, unless providing accommodation would impose an undue hardship or disproportionate burden. If you require accommodation to complete an application, interview, pre-employment testing, or participate in the selection process, please contact us at candidateaccommodations@coalitioninc.com. We also consider all qualified applicants, including those with criminal histories, in line with applicable laws and regulations in each jurisdiction.

To all potential candidates: Coalition primarily does not use third-party recruiting services. Potential candidates will only be contacted by Coalition, Inc. during the recruitment process. You can always verify any opportunity on our official careers page http://www.coalitioninc.com/careers.

To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.