Branding and Marketing Specialist – Startup Support Advisor

Job Description

Job Summary

Co-creation HUB is committed to fostering innovation and entrepreneurship in Africa by supporting startups through capacity-building programs, advisory services, and access to networks. To enhance the success of startups, we seek a branding and marketing specialist with experience providing targeted advisory support to startups in our pre-incubation, incubation, and acceleration programs.

Role Objective

To provide expert branding and marketing advisory to startups in our programs, equipping them with the knowledge, tools, and strategies to build strong brands, establish market presence, and accelerate business growth.

Scope of Work

The Branding and Marketing Specialist will:

Advisory Support:

• Conduct branding and marketing workshops for startups.
• Provide one-on-one coaching sessions tailored to startups’ unique needs.
• Develop branding strategies, including visual identity and messaging frameworks.

Marketing Strategy Development:

• Advise startups on market positioning, target audience segmentation, and customer engagement strategies.
• Guide startups in crafting tailored go-to-market strategies, including digital marketing plans.

Storytelling and Messaging:

• Assist startups in creating compelling narratives that align with their vision and values.
• Develop key messaging frameworks for pitching, social media, and other communication channels.

Branding Execution:

• Offer guidance on brand asset creation, including logos, taglines, and visual collateral.

• Support startups in implementing marketing campaigns and evaluating their effectiveness.

Capacity Building:

• Deliver training on branding and marketing best practices.

• Share resources and tools to help startups independently sustain their branding and marketing efforts.

Monitoring and Updates

• Provide weekly status updates during project team meetings to ensure alignment and progress tracking.

• Document key insights and feedback from meetings and disbursement calls.

• Create a clearly defined milestone tracker in line with programs objectives.

• Develop key metrics to measure the success of support communication metrics and provide actionable insights.

• Develop a closing report summarizing communication successes, lessons learned, and recommendations.

Qualifications

• Proven experience in branding, storytelling, and strategic communication, startup advisory in the areas is a plus or social impact sector.

• Strong track record of supporting startups or SMEs in developing brand narratives and outreach strategies.

• Excellent communication and interpersonal skills, with the ability to work collaboratively with diverse stakeholders.

• Knowledge of African EdTech ecosystems is an advantage.

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