Marketing Lead

Core responsibilities:

• Lead generation (events, conferences, targeted outreach)
• Account-Based Marketing (ABM) for key accounts
• Content creation (presentations, case studies, messaging)
• Sales enablement materials
• Market and client research
• Coordination of external vendors (design, video, events)
• Development and implementation of AI tools to increase speed and efficiency
• Working with Webflow: website optimization and ongoing improvements
• Creating and managing graphic content, including generating illustrations for publications

Requirements:

• 5+ years of experience in B2B or B2G marketing
• Proven experience in Lead roles within B2B companies
• Strong understanding of marketing principles, strategies, and best practices
• Proven track record of executing successful marketing strategies and campaigns
• Proven experience in developing and using AI tools
• Experience in fintech, banking, financial infrastructure, or enterprise IT
• Experience with conference-driven and relationship-based marketing
• Ability to work independently and deliver results
• Fluent in Russian and English, with strong communication skills

AI & Tools:

• Hands-on experience with AI tools (ChatGPT, Claude, Cursor, Replit, etc.)
• Ability to use AI for:
• content creation
• research
• campaign support

We offer:

• Remote work format
• Flexible start of the working day (GMT+1 – GMT+3)
• New corporate equipment provided
• Employee referral program
• Continuous development of professional and personal skills
• Clear and fast onboarding process with mentor support