Growth Marketing Manager (Outbound & Automation Lead)

About Cloutburst

CloutBurst is an AI-powered reputation management and content creation platform that helps businesses boost their online presence and customer trust. Our all-in-one solution automates reviews, referrals, rewards, and user-generated content, enabling small and mid-sized businesses to build credibility and drive growth without the heavy lifting. We are a fast-growing startup with a performance-driven culture, and every team member plays a pivotal role in our success.

Role Overview

We’re looking for a Growth Marketing Manager (Outbound & Automation Lead) to spearhead our growth initiatives and fuel Cloutburst’s expansion. In this role, you will design and execute full-funnel marketing strategies that directly impact our customer acquisition and revenue. You’ll be the go-to expert for blending outbound and inbound marketing tactics, leveraging automation tools, and experimenting across channels. Your work will be critical in scaling Cloutburst’s presence in key verticals like real estate, e-commerce, and SMBs, and in shaping our approach to reaching and converting new customers.

Key Responsibilities

• Full-Funnel Strategy: Design and execute a comprehensive growth marketing strategy covering the entire funnel – from awareness to conversion – targeting key verticals such as real estate, e-commerce, and SMBs.

• Outbound & Inbound Balance: Balance outbound and inbound efforts across the marketing mix to ensure a steady pipeline of leads. This includes orchestrating outbound campaigns while also supporting inbound demand through content and ads.

• Multichannel Outbound Campaigns: Manage and optimize multi-channel outbound campaigns. Develop and refine email outreach sequences, call scripts, and LinkedIn outreach cadences to engage and convert cold prospects effectively.

• Marketing Automation: Select, implement, and manage automation tools to streamline our marketing efforts (e.g., email marketing platforms, CRM workflows, lead scoring systems, and integrations). Ensure our tech stack is optimized for scale and efficiency.

• Inbound Marketing Oversight: Oversee lightweight inbound marketing activities. Manage a content specialist to produce valuable content, launch modest paid advertising campaigns (Google Ads, Facebook/Instagram, LinkedIn Ads), and continuously optimize landing pages for lead capture and conversion.

• Sales Collaboration & Closing: Collaborate closely with our Sales Development Representatives (SDRs) and sales team. Participate in nurturing high-potential prospects, join sales calls or demos, and assist the founder in closing deals with key clients.

• KPIs & Reporting: Track key performance metrics like lead conversion rates, cost per lead, and funnel drop-off points. Analyze campaign performance and provide concise, actionable reports to the team, highlighting what’s working and where to iterate.

• Continuous Experimentation: Run A/B tests and growth experiments across channels on an ongoing basis. Continuously test subject lines, messaging, targeting, and channel strategies to improve outreach effectiveness and ROI.

Qualifications

• Marketing Experience: 3+ years of experience in marketing, growth, or demand generation roles (startup or SaaS experience a plus). Proven track record of driving lead generation and pipeline growth.

• Outbound & Automation Skills: Hands-on experience with outbound marketing campaigns and marketing automation tools (email automation, CRM systems, lead scoring). Comfortable setting up sequences and workflows from scratch.

• Multichannel Know-How: Familiarity with running campaigns across multiple channels – email, social media (LinkedIn), and paid advertising. Ability to craft compelling copy for outreach and adapt messaging to different audiences.

• Analytical Mindset: Strong analytical skills with the ability to interpret data and KPIs. Experience using analytics tools or dashboards to track marketing performance and inform decisions.

• Collaboration: Excellent communication and teamwork skills. Experience working closely with sales teams (SDRs/AEs) or in cross-functional teams to align marketing with sales goals.

• Adaptability: Self-starter attitude with a bias for action and experimentation. Thrives in a fast-paced, startup environment and can adapt quickly to changing strategies or priorities.

• Education: Bachelor’s degree in Marketing, Business, or related field preferred (or equivalent work experience).

What We Offer

• Competitive Compensation: A salary of around $72K per year (about $6,000 per month), plus performance-based bonuses tied to lead generation and revenue targets that can equal your base salary (another $72k per year).

• Flexible Work Environment: Atlanta-based hybrid work setup with remote flexibility (fully remote candidates welcome). We value results over hours clocked.

• Growth Opportunity: A chance to take ownership of growth initiatives at an early-stage startup. You’ll have a high-impact role with room for career advancement as the company scales.

• Startup Culture: Join a small, agile team with a performance-driven and collaborative culture. Your ideas will be heard, and your work will directly influence the direction of the company.

• Learning & Development: We encourage continuous learning and experimentation. You’ll get exposure to the latest marketing tools and strategies, and the opportunity to innovate in a supportive environment.

How to Apply

If you’re excited to drive growth at a fast-paced AI startup and make a real impact, we want to hear from you! Apply now or reach out to us directly to start the conversation. Join Cloutburst and help shape the future of reputation management and content marketing for businesses.

CloutBurst is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.