Marketing Automation Specialist

We’re Hiring: Marketing Automation Specialist!

Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment? We got you covered!

We are currently on the lookout for a Marketing Automation Specialist to join our team at Cloudstaff, the #1 workplace everywhere! Think you qualify for the role? Attach a 1-2 minute video intro and introduce yourself to us so we can meet you virtually. Attach this together with your updated CV to become a priority applicant!

Role: Marketing Automation Specialist

Work Arrangement: Work from Home

Location: Philippines - Any CS Branch (Makati/Ortigas/Pampanga/Cebu/Tarlac)

Schedule: Morning shift

Key Responsibilities

• Collaborate with cross-functional teams to plan the implantation of marketing automation journeys, identifying objectives, target audiences, and key performance indicators.
• Design customer journeys and campaigns using Braze's tools for segmentation, content personalization, and A/B testing.
• Build and configure automation workflows, integrations, and data flows within the Braze platform to support campaign execution.
• Monitor and analyse campaign performance, utilizing Braze's reporting and analytics features to refine strategies and drive continuous improvement.
• Ensure compliance with data privacy regulations and best practices in all automation activities.

Qualification and requirements:

• Experience with advanced Braze features, including BrazeAI for generative AI and automated decision-making.
• Familiarity with programming languages (e.g., SQL, JavaScript) for custom scripting and data integrations.
• Strong analytical skills, with proficiency in data visualization and performance metrics interpretation.
• Excellent communication and problem-solving abilities, with a track record of delivering projects on time and within scope.

Non-negotiable skills & requirements:

• Bachelor’s degree in computer science, Information Technology, Engineering, or a related technical field; advanced degrees are preferred.
• A minimum of 3-5 years of professional experience in marketing automation, with demonstrated involvement in all stages of development, including strategic planning, solution design, and technical build-out.
• Comprehensive knowledge of Braze's core product features, such as Canvas for journey orchestration, Currents for data integration, predictive analytics, and AI-driven personalization tools.
• Proven ability to integrate Braze with other systems, including CRM platforms, data warehouses, and web analytics tools.
• Certification in Braze, such as Braze Certified Practitioner, Braze Certified Marketer, or Braze Certified Developer; equivalent certifications in Adobe (e.g., Adobe Campaign Certified Professional) or Salesforce (e.g., Salesforce Marketing Cloud Email Specialist) are acceptable alternatives or supplements.

Perks & Benefits:

• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
• Flexible leave credits which may be used for vacation, emergency and sick leaves
• Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled
• Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
• Endless opportunities for career advancement
• Annual Performance Review with Salary Increase
• We set you up for success with a company-provided PC/Laptop and fiber internet connection
• Tech-on-wheels Support
• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
• International career growth and connections
• Unlimited cash incentives for hired referrals
• Mental Wellness Employee Assistance program through Lifeworks
• In-house psychiatrist available to support employees' well-being
• Become part of the Employee Share Units program
• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.

Cloudstaff : Build Your Career, Anywhere

Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.

Why Cloudstaff is the #1 Workplace?

• Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition
• Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement
• Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.

To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.