Video Marketing Manager, Demand Generation

Business Area:

Marketing

Seniority Level:

Mid-Senior level

Job Description:

At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.

We're seeking a highly motivated and results-oriented long term contractor (mid-level) to lead Cloudera’s YouTube growth strategy and help drive visibility for our AI and analytics thought leadership. In this pivotal role, you'll be responsible for developing and executing a comprehensive YouTube strategy that drives measurable demand, leads, and pipeline for our business. They’ll manage content syndication campaign coordination and vendor relationships to support broader demand generation goals. This isn't just a strategy role – we're looking for someone who thrives on getting "hands-on keyboard." You'll manage the day-to-day operations of our YouTube channel, ensuring our content is optimized for discoverability and actively contributes to our demand generation goals.

As an Video Marketing Manager, Demand Generation, you will:

• Syndication & Promotion: Develop and execute strategies for promoting YouTube content across other channels (website, social media, email, paid campaigns) to expand reach and drive traffic.
• A/B Testing & Experimentation: Continuously experiment with different content formats, optimization techniques, and promotional strategies to improve performance.
• Coordinate content syndication campaigns, managing timelines, asset trafficking, lead flow, and vendor relationships.
• Apply SEO and YouTube best practices to titles, descriptions, and tagging for stronger discoverability.
• SEO: Conduct keyword research and apply YouTube SEO strategies to improve organic reach and discoverability.
• Stay Ahead of Trends: Keep up-to-date with the latest YouTube features, algorithm changes, and best practices in video marketing and demand generation.
• Build and execute a YouTube content strategy that increases visibility for 20–40 priority AI and analytics topics.
• Performance Analysis & Reporting: Regularly analyze YouTube performance data (views, watch time, engagement, traffic to site, lead conversions) to identify trends, derive actionable insights, and optimize future content and strategy.
• Collaborate closely with existing video creation resources; video editing skills are a plus if you can help with production directly.
• Develop and maintain an actionable editorial calendar to keep production and approvals on track.

We’re excited about you if you have

• 5+ years of experience in B2B content marketing, demand generation, or digital marketing (B2B tech strongly preferred).
• Proven success in YouTube strategy, video content planning, and production management.
• Strong project management skills — ability to map plans, meet deadlines, and align stakeholders.
• Proven track record of developing and executing successful YouTube content strategies that delivered measurable results (e.g., increased views, engagement, website traffic, leads).
• Deep understanding of YouTube's algorithm, analytics, and best practices for content optimization, SEO, and audience growth.
• Hands-on experience with YouTube Studio, video tagging, playlist creation, and content syndication.
• Experience applying SEO principles to video content and optimizing for search and AI discovery.
• Ability to work hands-on in both strategy and execution, with flexibility to jump in on production where needed.
• (Bonus) Video editing capabilities to help accelerate content creation.
• Experience coordinating content syndication campaigns and managing vendor relationships.

What you can expect from us:

• Generous PTO Policy
• Support work life balance with Unplugged Days
• Flexible WFH Policy
• Mental & Physical Wellness programs
• Phone and Internet Reimbursement program
• Access to Continued Career Development
• Comprehensive Benefits and Competitive Packages
• Paid Volunteer Time
• Employee Resource Groups

EEO/VEVRAA