We’re looking for a creative, analytical, and self-motivated Digital Marketing Account Manager to lead multi-channel marketing strategies that drive brand awareness, customer engagement, and measurable growth. In this fully remote role, you’ll manage everything from SEO and paid media to social content and CRM automation—working cross-functionally to align campaigns with business goals and evolving industry trends. Applicants must be willing to work standard US Eastern Time business hours.

Job Objectives

Develop and execute comprehensive digital marketing strategies across channels and industries
Enhance brand visibility, reputation, and customer engagement
Collaborate with internal teams to ensure marketing efforts support broader business objectives

Key Responsibilities

Digital Marketing Strategy & Execution

Create and manage full-funnel marketing plans including SEO/SEM, email, social, and display
Conduct market research and competitive analysis to identify trends, customer needs, and new opportunities
Define strategic positioning, key messaging, and value propositions for products or services
Work closely with Sales and other departments to prioritize target market segments and optimize lead generation efforts
Monitor marketing KPIs, generate performance reports, and adjust strategies based on ROI and business outcomes

SEO & Content Marketing

Develop and execute both on-page and off-page SEO strategies to improve search engine rankings and domain authority
Use tools like Ahrefs and SEMrush to audit performance, research keywords, and uncover link-building opportunities
Be a data-driven operator who can filter junk from gold in backlink sources and SEO tactics
Plan and create high-converting content including blogs, videos, case studies, webinars, eBooks, and landing pages
Maintain websites using WordPress and manage email campaigns via CRM tools like Odoo or HubSpot

Paid Media & Campaign Management

Launch and optimize campaigns across Google Ads, Facebook/Instagram, TikTok, LinkedIn, and other platforms
Run A/B tests, conversion experiments, and funnel optimization to maximize ROI
Track and improve campaign performance using tools like Google Analytics, Metricool, and Facebook Ads Manager

Social Media Strategy

Create and manage a comprehensive social media strategy to grow and engage online communities
Develop engaging platform-specific content across LinkedIn, Twitter, Facebook, Instagram, and YouTube
Implement targeted ad campaigns to reach the right audience and drive quality traffic and leads
Analyze metrics and generate reports to assess social media impact and improve results

Process Optimization & Best Practices

Evaluate and improve marketing workflows, tools, and reporting structures
Stay ahead of evolving trends and best practices in digital marketing
Document playbooks and internal knowledge to support efficiency and scalability
Provide thought leadership and actively recommend innovative tools, tactics, and platforms

Preferred Skills & Experience

Bachelor’s or Master’s degree in Marketing, Communications, or a related field
5+ years of experience in digital marketing with a track record of success across channels
Fluent in Ahrefs, SEMrush, Google Analytics, and CRM tools (e.g., Odoo, HubSpot, Salesforce)
Proficiency in WordPress, Canva, Adobe Creative Suite, Metricool, and social ad platforms
Strong analytical and project management skills with a data-informed approach to decisions
Excellent verbal and written communication skills in English
Bonus: Experience with LinkedIn growth tools (Sales Navigator, Expandi), HTML/CSS knowledge