Product Marketing Manager

Product Marketing Manager role for medical equipment company in the lab/diagnostics sector. This is a small company with a mighty brand and recognition in the industry. Great, family-like culture with exceptional leaders that "get it." In this role, you'll wear many hats, have exposure to Executive leadership and some light exposure outside of US (although this role is focused on US).

Candidate must live near major airport and be able to travel 30-40%.

The Product Marketing Manager is responsible for driving and coordinating the marketing strategy and product lifecycle management for our diagnostic portfolio, focusing on product line throughout the United States. The Manager has a deep understanding of their business including market analysis, clinical and technology landscape, product positioning, cross-functional collaboration, sales enablement and strategic execution. This role will include the market segmentation and go-to-market strategies for the business. The Product Marketing Manager will be responsible for a comprehensive view of the business across the entire USA Territory and accountable for driving initiatives to achieve business objectives including brand preference and market share growth.

Qualifications

• 5 years related experience and/or training; or equivalent combination of education and experience
• Medical device industry experience preferred, preferably within Diagnostics/Lab although other specialties will be considered
• Knowledge of desktop applications required (MS Outlook, Word, PowerPoint, MS CRM)
• Excellent analytical and self-motivational skills
• Exhibits creativity in the approach of assigned projects
• Ability to deliver accurate results to senior leadership within established timeframes while managing multiple priorities
• Entrepreneurial mindset with a proactive and solution-driven attitude.
• Ability to thrive in a dynamic, fast-paced, and multicultural environment.