Product Manager with PPC Marketing Experience

We are seeking a detail-oriented and dynamic Project Coordinator to provide comprehensive support for special projects, events, and administrative operations. This role requires exceptional organizational skills, proactive communication, and the ability to manage multiple tasks efficiently in a fast-paced, mission-driven environment.

Project Coordination

• Manage and execute special projects, including timelines, milestones, and deliverables.
• Coordinate with internal team members, external stakeholders, and vendors to ensure successful project completion.
• Research, draft, and organize materials for workshops, events, and client engagements.
• Conduct research and create systems and processes to support implementation of new initiatives.
• Edit and proofread materials for presentations, publications, and online courses.
• Track progress and provide regular updates to ensure alignment with objectives.

This role is NOT about managing internal corporate tools and processes. Instead, you’ll lead a customer-facing Product-Led Growth (PLG) team in a fast-moving, highly competitive digital marketing space where understanding customers, competitive positioning, and delivering measurable value are key.

PPC marketing experience is essential. While this is not a PPC marketing role, you must have a strong grasp of PPC marketing principles, marketer psychology, and digial marketing best practices to create intuitive, high-converting, and user-friendly experiences.

About The Role

• Deeply understand PPC marketing customer needs - Obsessive user engagement, analyze feedback, and translate real-world pain points into product solutions.
• Own the product's user experience – Identify UX pain points, optimize user flows, and collaborate closely with UI/UX designers to ensure a seamless and intuitive experience.
• Competitive intelligence – Continuously analyze industry trends, competitors, and market shifts to uncover opportunities for differentiation and growth.
• Data-driven prioritization – Make product decisions based on analytics, user behavior, and business impact, not just internal stakeholder requests.

Key Responibilities

• Own and execute the product vision and roadmap based on market research, customer needs, and business strategy.
• Own UI/UX strategy and drive design - Create wireframes, and ensur visually appealing, high-converting interfaces.
• Conduct customer interviews, surveys, and usability studies to ensure product decisions are grounded in real user experiences.
• Perform competitive analysis to identify opportunities for differentiation and growth.
• Work closely with marketing, sales, and customer success teams to ensure alignment between product strategy and go-to-market initiatives.
• Define and track key product metrics to ensure to measurable improvements in customer retention and revenue growth.

What We're Looking For

• Strong understanding of PPC marketing, digital advertising campaigns.
• Deep understanding of UI/UX best practices – You can confidently evaluate design, improve user flows, and provide feedback on usability.
• Experience with UI/UX tools - (Figma, Sketch, Adobe XD, etc.) is a strong plus.
• Analytical mindset with experience using product analytics tools.
• Strong business acumen – You understand how product decisions impact growth, retention, and revenue.
• Ability to work lean and iterate quickly, balancing speed with delivering real value.
• Experience working in competitive markets where differentiation and positioning are key.

What’s in it for you?

• Competitive salary - Compensation that reflects your expertise and contributions.
• High-impact role – You’ll be leading product decisions in a company that values speed, innovation, and customer obsession.
• Hands-on environment – We operate lean, so your contributions will be direct and meaningful.
• Fast-growing industry – AdTech / MarTech is a quickly evolving space, making this an exciting space to bein.

If you’re passionate about building products that solve real customer pain points, understand competitive markets, and thrive in a high-growth SaaS environment, we’d love to hear from you!

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic.