Social Media Manager

About the Role

The role involves managing Google Grants to ensure compliance and optimize our online presence to drive donations and engagement.

Responsibilities

• Grant Compliance: Maintain Google’s strict 5% minimum account click-through rate (CTR) and quality score requirements to keep the grant active.
• Keyword Research & Ad Copy: Find high-intent search terms related to your non-profit’s cause and write compelling, high-converting copy to "sell" your programs, volunteer opportunities, or donation pages.
• Landing Page Optimization: Work to ensure the website pages that the ads link to are persuasive, easy to navigate, and clearly drive user action.
• Analytics Tracking: Set up Google Analytics (GA4) conversion tracking to measure how many donations, sign-ups, or inquiries are directly generated by the Google Grant.

Qualifications

• Google Ads Certification (specifically in Search Ads).
• Experience navigating the specific rules and limitations of the Google for Nonprofits program.

Required Skills

• Strong copywriting skills with a focus on direct-response marketing (getting people to take action immediately).

Preferred Skills

• Experience with digital marketing strategies.
• Familiarity with non-profit fundraising techniques.

Pay range and compensation package

Competitive salary based on experience and qualifications.

Equal Opportunity Statement

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.