Growth Marketing Lead (Remote)

About Clay

At Clay AI Labs, we're building the next generation of AI-powered direct-to-consumer applications. Our mission is to make advanced AI accessible and impactful for everyday users. We're a fully remote company that champions a 100% output and results-driven culture. We believe in empowering our team members with the freedom to manage their own time and work from anywhere, as long as they deliver exceptional results.

The Opportunity

As our Growth Marketing Lead, you will be responsible for developing and executing comprehensive growth strategies to expand our user base and drive engagement for our AI products. This is a unique opportunity to make a significant impact on a fast-growing company at the forefront of AI innovation.

What you will do:

• Develop and implement data-driven growth marketing strategies across various channels (e.g., paid social, search, content, email, partnerships, app store optimization).
• Lead the planning, execution, and optimization of user acquisition and retention campaigns.
• Conduct A/B testing and experimentation to continuously improve campaign performance and user journeys.
• Analyze market trends, competitor activities, and user behavior to identify new growth opportunities.
• Collaborate closely with product, engineering, and design teams to ensure a cohesive user experience and integrated growth initiatives.
• Manage and optimize marketing budgets to achieve maximum ROI.
• Track, analyze, and report on key performance indicators (KPIs) to demonstrate the effectiveness of growth efforts.

What you'll bring:

• At least 3 years of hands-on experience in growth marketing, specifically within a direct-to-consumer (DTC) or technology/SaaS environment. Experience with AI products is a significant plus.
• Proven success in developing and executing scalable user acquisition and retention strategies.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-backed decisions.
• Proficiency with various marketing analytics tools (e.g., Google Analytics, Amplitude, Mixpanel) and advertising platforms (e.g., Meta Ads Manager, Google Ads).
• Solid understanding of SEO, ASO, content marketing, email marketing, and conversion rate optimization (CRO) best practices.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote, cross-functional team.
• A self-starter mentality with the ability to thrive in an autonomous, results-oriented environment.
• Bachelor's degree in Marketing, Business, or a related field preferred.

What you'll get:

• Competitive Salary: EGP 25,000 - EGP 30,000 per month.
• Fully Remote & Flexible Hours: Work from anywhere with the freedom to set your own timing. Your commitment is no more than 5-6 hours per day, 5 days a week.
• Output-Driven Culture: We believe in results. Your impact is what truly matters, not how many hours you spend.
• Generous Leave: Enjoy 30 days of paid annual leave plus all public holidays paid.
• Impactful Work: Be part of a team that's shaping the future of AI for consumers.
• Growth Opportunity: Contribute significantly to a rapidly expanding company and grow your career alongside us.