Head od Marketing

Type: Freelance-to-Full-Time

Seniority: Director / Head of Marketing / Early CMO Track

We’re launching a new venture in the travel-tech space — a smart, mobile-first product designed to make seasonal travel radically simpler and more personalized. Backed by traction from a previous travel business (400k+ users), we’re now building a new brand from zero. We’re looking for a Founding Marketing Director to lead everything from go-to-market to global expansion.

This is your chance to shape not just growth — but the soul of a brand.

Key Responsibilities

1. Strategy & Leadership

• Define and lead the full go-to-market strategy from MVP to international scale
• Develop a clear channel mix, growth plan, and brand narrative aligned with business goals
• Act as a strategic advisor to the founder — not just a doer, but a thought partner

2. Performance & Growth

• Lead the SEO strategy (technical + content) to build long-term organic traffic
• Design and run paid media campaigns (Meta, Google, TikTok, etc.)
• Launch and scale influencer and affiliate programs across EU/US markets
• Build lead-generation funnels, referral programs, and conversion experiments
• Track performance KPIs and optimize with GA4, Looker, and other tools

3. Brand & Content

• Create and evolve the brand’s tone of voice and visual identity
• Oversee content across channels: blog, newsletter, social, PR
• Manage or recruit creatives (copywriters, designers, editors)
• Lead PR outreach and secure media features in lifestyle, travel, and tech outlets

4. Product-Led Growth

• Collaborate with product to align messaging, UX, and feature launches
• Launch retention flows (email, WhatsApp, push notifications)
• Experiment with early platform-based growth loops (wishlists, invites, gamification)

Ideal Candidate Profile

Must-haves:

• 6–10 years of experience in digital-first B2C brands (travel, lifestyle, marketplaces, etc.)
• Proven success launching or scaling a product from early stage to traction
• Expertise in SEO, paid media, PR, and influencer/community marketing
• Strong brand and copy instincts — you know what makes people click and care
• Full-funnel ownership experience, including budget/P&L management
• Solid data literacy: GA4, attribution modeling, A/B testing frameworks
• Fluent English, both in strategy and execution-level writing

Nice-to-haves:

• Background in travel, seasonal services, booking platforms, or e-commerce
• Experience launching international campaigns (Europe/North America)
• Knowledge of booking UX, dynamic pricing, or AI-driven personalization
• Experience as part of an early-stage or founding startup team
• Russian language

What You’ll Get

• Creative control & strategic ownership — build it your way
• Founding team impact — your work directly fuels bookings, retention, and funding
• Growth path to CMO or beyond — leadership runway
• Remote flexibility — EU hours preferred, work from anywhere
• Backed launch — you’re not alone; 400k+ user base already validated the adjacent market
• Real budget & real freedom — bring your ideas, test fast, build what works

What We Value

• Strategic doers — you think in systems but act fast
• Growth minds — curious, iterative, not afraid to test
• Brand believers — marketing is more than metrics — it’s emotional connection
• Partners, not followers — we value honesty, autonomy, and shared ownership

How to Apply

• A short intro: who you are, what you’ve built, and what excites you about this
• Your LinkedIn and (if available) portfolio
• 1–2 examples of work you’re proud of (brand, growth, PR — anything)
• Bonus: voice note or Loom always welcome, we like real people