Classic Journeys is a luxury walking tour company that specializes in crafting immersive, small-group travel experiences across the globe. With curated walking paths, exceptional local guides, and enchanting accommodations, we create meaningful connections with cultures and people that go beyond the tourist façade. Recognized multiple times by Travel + Leisure as the #1 World’s Best Tour Operator, Classic Journeys prides itself on delivering unforgettable journeys for discerning travelers.

Position Overview:

We are seeking a talented and results-driven Marketing Manager to lead the day-to-day execution of our marketing initiatives. Reporting directly to the Director of Revenue Operations, this role is critical in driving brand awareness, lead generation, and customer engagement through multi-channel marketing efforts. The ideal candidate will have a strong background in digital and traditional marketing, a keen eye for detail, and the ability to manage campaigns and projects that resonate with our audience of global travelers.

Key Responsibilities:

1. Campaign Execution:

Develop and implement marketing campaigns to promote Classic Journeys' tours and promotions.
Manage email marketing campaigns, including segmentation, automation, and performance tracking.
Oversee paid media efforts (Google Ads, Bing Ads, Meta) and optimize for ROI.

2. Website Management:

Manage and maintain the Classic Journeys website to ensure it is up-to-date with accurate messaging, product offerings, and promotions.
Collaborate with internal teams and external partners to update tour information, visuals, and branding.
Monitor website performance and implement SEO best practices to improve traffic and conversions.

3. Content Marketing:

Write compelling and on-brand copy for emails, ads, blogs, social media, website, and promotional materials.
Collaborate with designers, videographers, and other team members to create engaging content.
Ensure all content reflects the Classic Journeys brand and supports our positioning as a luxury travel provider.

4. Social Media Management:

Develop and execute a social media strategy to grow engagement and reach.
Create and schedule posts, manage community engagement, and monitor analytics.

5. Catalog and Direct Mail Production:

Oversee the design and production of the annual catalog and other direct mail pieces.
Collaborate with designers and printers to ensure timely and high-quality production.
Ensure that all print materials align with the Classic Journeys brand and messaging strategy.

6. Public Relations & Awards:

Identify and pursue opportunities to promote Classic Journeys through industry awards and recognition programs.
Develop and implement strategies to promote Edward and Susie (Classic Journeys Founders) as thought leaders in the tour operator field.
Seek out PR opportunities to share their story and insights about founding and running Classic Journeys.
Build and maintain relationships with journalists and press contacts to coordinate media coverage and promote Classic Journeys.

7. Analytics & Reporting:

Track, analyze, and report on the performance of marketing campaigns and channels.
Use insights to refine strategies and optimize marketing ROI.
Maintain dashboards and monitor KPIs such as bookings, lead conversion rates, and email open rates.

8. Collaboration & Coordination:

Work with the sales and operations teams to align marketing efforts with business objectives.
Coordinate promotions and campaigns with key stakeholders to ensure seamless execution.
Stay up-to-date on industry trends and competitors to identify new opportunities.

9. Brand Stewardship:

Uphold the integrity of the Classic Journeys brand across all platforms.
Proactively innovate with ideas to maintain the brand’s relevance and competitiveness.

Requirements:

1. Education & Experience:

Bachelor’s degree in Marketing, Communications, or a related field.
3–5 years of experience in a marketing role, preferably in travel, luxury goods, or a related industry.

2. Skills & Expertise:

Strong understanding of digital marketing strategies, including SEO, PPC, email marketing, and social media.
Experience managing websites, including content updates, and basic familiarity with platforms like WordPress, Shopify, or similar CMS.
Exceptional writing and editing skills with a focus on clear, persuasive, and engaging copy.
Proficiency in marketing tools such as Google Ads, Meta Ads, Salesforce, HubSpot, or other CRM platforms.
Experience with catalog production, direct mail marketing, and working with designers and printers.
Demonstrated experience in public relations, building press relationships, and managing PR campaigns.
Ability to analyze data, derive insights, and optimize campaigns accordingly.

3. Personal Attributes:

Passionate about travel and creating meaningful experiences for customers.
Detail-oriented with excellent project management and organizational skills.
Creative thinker with the ability to innovate and bring new ideas to the table.
Collaborative team player with strong interpersonal skills.
Ability to thrive in a fast-paced, dynamic environment.

What We Offer:

Competitive salary
Performance-based bonus available.
Travel perks and the opportunity to experience Classic Journeys tours.
Health, dental, and vision insurance.
401K matching program
Generous PTO policy and paid holidays.
The chance to work with a passionate team and contribute to unforgettable travel experiences.

To Apply:

Submit your resume, a cover letter detailing your marketing and public relations experience and interest in Classic Journeys, and examples of previous campaigns, content, or projects you’ve worked on.

Application Deadline: July 1, 2025

Classic Journeys is an equal-opportunity employer and values diversity in the workplace. We encourage applicants from all backgrounds to apply.