Content Marketing Executive

Company Description

Classe365 is fast growing EdTech start-up. Our world-leading student administration and learning management platform has transforming the way education institutions manage learning, administration and gain valuable insights that drive better decision-making. We offer a single insight platform that performs student information system and learning management system functions.

Check out our website here - https://www.classe365.com/

Role Description

• Ideation and Strategy: To ideate and create a content strategy focused on differentiating the brand and engaging traffic across all stages of the buyers funnel.
• Content Creation: Develop engaging content for various marketing channels including social media, emailers, blogs, website copy, playbooks, articles and other platforms as required.
• Research: Conduct in-depth research on industry-related topics to stay informed of trends and developments, and leverage insights to create original and relevant content.
• Social Media Management: Manage the social media presence of the brand by taking complete ownership of content creation, posting, page management and engagement.
• Community Management: Manage the brand users community by taking ownership of engaging the audience with content and events.

Candidate requirements

• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of social media platforms and trends.
• Ability to create compelling content for various channels, including blogs, playbooks, website copy, social media, and email marketing.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Strong analytical skills to track and measure content performance.
• Creative thinker with the ability to generate innovative ideas.
• Excellent organizational and time-management skills.
• Strong communication and interpersonal skills.
• Ability to work independently and meet deadlines
• A strong portfolio of work demonstrating your ability to craft compelling and engaging content and a prior experience in SaaS is a plus

Education and Experience Requirements:

• Minimum 3 years of content writing experience in both, long format and short format content.
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven track record in creating engaging and conversion based content.
• Preferably with B2B SaaS industry experience.
• Excellent collaboration and communication skills.
• Familiarity with SEO best practices and keyword research tools.