Marketing Manager – Media Buyer

At Clarion Home Services Group, we transform the home services industry across HVAC, electrical, and plumbing sectors. We build a high-quality enterprise supported by a best-in-class organizational culture and operating model. Our aggressive acquisition and organic growth strategy unites the finest local brand teams and processes to scale profitably over the coming years.

The Marketing Manager – Media Buyer manages all paid media investments across a portfolio of 14 HVAC, Plumbing, and Electrical service companies in 10 states and 15+ markets. This role centralizes coordination between corporate leadership, local branch teams, and external media agencies. The goal is to drive measurable revenue growth while maintaining strict target advertising-to-sales ratios.

Location: 100% Remote (with occasional travel for branch visits and planning meetings)

What You’ll Do:

• Command paid media spend across 14 brands and 15+ geographic markets.
• Enforce strict target advertising-to-sales ratios across all companies.
• Architect digital and traditional channels, including Paid Search, Paid Social, OTT/CTV, TV, Radio, and Direct Mail.
• Co-author market-specific plans with agencies to maximize ROI and lead generation.
• Act as primary liaison, holding external agencies to strict KPIs and SLAs.
• Audit performance data including CPL, Cost per Booked Call, CPA, and ROAS.
• Cultivate a continuous test-and-learn culture across channels, creatives, offers, and landing pages.
• Synthesize actionable insights and recurring marketing data for corporate executives and local teams.
• Harmonize marketing initiatives with local market capacity, seasonal trends, and competitive activity.
• Scout emerging media opportunities and platform innovations to scale customer acquisition and market share.

What You Bring:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 5+ years in media buying, paid media management, or multi-location performance marketing.
• Proven experience managing both digital and traditional media campaigns.
• Strong analytical skills with data-driven decision-making capabilities.
• Experience managing external agency relationships and vendor performance.
• Advanced proficiency in Microsoft Excel and modern marketing analytics tools.
• Ability to work effectively in a fully remote, fast-paced environment.

Why You’ll Love Working Here:

• Great company culture that focuses on growth, teamwork, and respect, and we like to have fun too!
• Employee benefits start on the 1st of the month following hire date.
• Medical (3 affordable medical plans to choose from), Dental and Vision Insurance
• Company Paid Benefits: Short-Term and Long-Term Disability, Life Insurance
• Employee Assistance Program (EAP)
• Optional Benefits: Flexible Spending Accounts, Health Savings Accounts, Supplemental Medical Insurance, Pet Insurance, and ID & Legal Shield
• 401k with Company Match!
• Generous Paid Time Off and 9 Paid Holidays
• Compensation: $115,000 to $130,000 base salary with bonus potential

If you are a data-driven marketer who thrives on accountability, strategic experimentation, and measurable growth, we want to hear from you!