Tradeshow Marketing Director

In September 2024, we were certified as a "great place to work" from GreatPlaceToWork.com for the 3rd year running!

Does this sound like you?

The Director of Marketing is responsible for audience growth, attendee revenue, and demand generation for one of our fastest-growing B2B events and brands, MAU Vegas, the flagship event of the mobile app growth community. Areas of responsibility include creating and executing data-driven strategies to build, nurture, and convert audiences through creative approaches to engagement, tools, and branding.

The ideal candidate is a dynamic, visible marketing leader with expertise in B2B event marketing, strong analytical skills, curiosity for learning about the customers and industries served, a track record of driving successful campaigns, and a collaborative and transparent approach to communication and leadership.

As the Director of Marketing, your role will be to develop, deliver, and continually adapt innovative marketing and data strategies to increase attendee acquisition, retention, and revenue—collecting and delivering on customer insights throughout the event cycle. Within the overarching MAU Vegas marketing strategy, there will be unique strategies, goals, and customer needs for niche audiences. Clarion retains the right to adjust your role in the digital innovation portfolio to meet business needs.

If the answer is yes, we'd love to hear from you!

How you'll make an impact:

• Develop and implement comprehensive data-driven marketing strategies to achieve business objectives, including lead generation, customer acquisition and revenue growth.
• All performance marketing plans encompass a diversified channel approach with digital, email, partnership, content, PR and social media marketing, to maximize attendee registration and revenue.
• Collaborate closely with the Event Leadership, Content, Production and Sponsorship teams to ensure that marketing strategies align with agendas, target audience needs, and sponsorship opportunities.
• Maximize the strategic use of social media to build community, strengthen brand voice, amplify messaging, and drive measurable attendee engagement and conversions year-round.
• Leverage customer insights, market research, and collaboration with functional leaders to continually identify key target segments, understand their pain points, and tailor marketing messaging to address their needs.
• Track and analyze marketing campaign performance, using data-driven insights and customer insights to optimize strategies, and drive continuous improvement.
• Lead the development and consistent execution of compelling marketing collateral, including website, email campaigns, marketing copy, social media content, and promotional materials.
• Oversee the budget allocation for marketing activities, ensuring effective resource utilization and maximum ROI.
• Stay up to date with the latest industry trends, technologies, and best practices in marketing; implement innovative solutions to enhance campaign effectiveness
• Drive post-event analysis to assess the effectiveness of marketing efforts and gather customer insights for future events and best practices to implement across other events.
• Maintain full transparent insight into marketing performance, ROI and KPIs and customer insights through weekly pacing reports, performance dashboards and regular marketing updates.

MAU is part of Clarion Event’s North America Digital Innovation Portfolio. Excellence is how we show up for customers, each other, our partners, and the business—always aligned to our company’s core values of passion, care, imagination, and trust. We adhere to our north star: “Time is our most precious commodity.” Ours, our colleagues’, and our customers’.

1.We deliver with purpose and hold ourselves accountable— We set clear goals and KPIs that drive revenue growth, expand profit margins, and strengthen our #1 market position(s).

2.We approach numbers with rigorous discipline — We interrogate them, refine them, and let them inform the decisions we make. We measure what matters: customer value, operational efficiency, and financial performance to fuel sustainable growth.

3.We create warmth — Trust, collaboration, and respect drive our work. We succeed when we support each other and embrace teamwork as a strength. That warmth transcends to our customers and events.

4.We stay curious and creative —We bring new ideas to the table, take thoughtful risks, and stay adaptable. This mindset enables us to unlock new revenue streams and deliver differentiated value that sets us apart.

5.We (as individuals and as our brand(s)) lead with calm and confidence — Especially in complex moments, we stay composed, solution-focused, and respectful of decisions made by leadership.

The skills & experience you'll need:

We’re looking for a curious, creative thinker that challenges the status quo with the ability to identify new opportunities to enhance conference marketing efforts.

• 7+ years marketing experience
• Adaptability and willingness to experiment
• Naturally curious about the audience’s needs and able to connect on a personal level.
• Comfortable being a “face” of the brand and engaging with a wide range of people
• Strong analytical and data-driven mindset—agility to adapt quickly to changes, real-time data and new opportunities
• Proficiency in utilizing marketing analytics to measure campaign success and inform strategic decisions
• Strong leadership skills to develop, motivate, and inspire marketing teams while delivering on strategic goals
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear and engaging manner
• Experience with conferences, events and/or trade shows a bonus
• Experience with Microsoft Office Suite including Word, Excel, Teams

What’s in it for me?

• Salary range is 100-115k + 10% bonus
• 100% Remote or Hybrid if near Tulsa, Shelton, or NJ Offices
• Generous 15 days PTO & 21 Company-paid Holidays: this includes the entire week of July 4th AND the entire last week of the year off.
• A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contribution), and FSA.
• Basic life, long-term disability & short-term disability are covered at 100%.
• 401(k) Plan with employer match.
• Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What’s it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

• Work-life balance – we are flexible with you to allow you to be at your best on the job
• Leading by example and taking full responsibility for ideas, actions and problem solving
• Ensuring our employees have all the necessary tools to effectively perform their job
• Constantly identifying training needs to grow and develop our employees
• Failing forward faster – try new things, fail & learn, repeat!

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.