Tradeshow Event Brand Marketing Manager

In September 2024, we were certified as a "great place to work" from GreatPlaceToWork.com for the 3rd year running!

Does this sound like you?

Clarion Events North America is seeking a dynamic Marketing Manager with experience in audience development and managing comprehensive marketing campaigns. The candidate should possess a strong readiness to learn and impact the events they support. Each event will require unique strategies, goals, and customer-focused approaches – we are looking for an individual who can identify trends and implement best practices.

This role involves overseeing end-to-end marketing journeys – collaborating closely with marketing and event leadership to identify, grow, and engage target audiences; developing and reporting on marketing plans; utilizing data and customer insights to make informed adjustments and improvements; and partnering with all teams, partners and customers to deliver an exceptional customer experience. The position demands a highly organized project manager capable of prioritizing tasks and managing the marketing of multiple events simultaneously.

This position will report to the Director of Marketing and support the management and daily execution alongside the brand and digital marketing coordinators. Effective partnership and alignment within the team are critical to the success of campaigns and overall team performance.

If the answer is yes, we’d love to meet you!

How you'll make an impact:

• Support the end-to-end marketing process, from concept to execution to completion by partnering with the Director of Marketing to develop and deliver on all marketing strategies across your assigned event(s). Delivery and execution are paramount to the manager’s role
• Collaborate with the marketing coordinators to implement all marketing campaigns including, but not limited to, drafting and deploying emails and social media posts; managing website updates, registration system, and database segmentation; and ongoing tracking, reporting, and analysis
• Strong focus on audience development – building the target audience, nurturing both attendee and exhibitor leads
• Ensure consistent brand identity and messaging for each event across all marketing materials
• Effective ability to contribute compelling copy leveraging AI and other tools to support copywriting and messaging development.
• Analyze marketing data to generate insights for strategy optimization, drive improvements, and develop recommended strategies and tactics supported by analytics across multi-channel campaigns
• Develop and implement comprehensive social and digital strategies and execute direct programs aimed at enhancing conversion rates, improving social media reputation, and increasing brand recognition
• Assist in gathering and assessing customer research, market conditions, and competitor data to modify the marketing plan as required
• Collaborate and work closely with sales, ops and exhibitor services teams.
• Collaborate with the Director of Marketing to learn and manage marketing budgets across events. Help with providing informed recommendations that support effective resource allocation and enhance ROI, while continuously identifying opportunities for improvement
• Stay up to date with the latest industry trends, technologies, and best practices in digital marketing; implement innovative solutions to enhance campaign effectiveness
• With the guidance of marketing and brand leadership, develop a strategic mindset, encompassing the creation of plans, fostering customer relationships, and managing processes through effective execution

The skills & experience you'll need:

We’re looking for a curious, creative thinker that challenges the status quo with the ability to identify new opportunities to enhance event and brand marketing efforts.

• 3 – 5+ years marketing experience
• Adaptability and willingness to experiment
• Strong analytical and data-driven mindset—agility to adapt quickly to changes, real-time data and new opportunities
• Proficiency in utilizing marketing analytics to measure campaign success and inform strategic decisions
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear and engaging manner
• Experience with events and/or trade shows a bonus
• Experience with the following systems – specific platforms not required for the role but use of these types of systems and appetite to learn new important. Project management, marketing automation, customer data platform, lite-design use (Canva).
• Ability to travel to multiple events held in the fall

What’s in it for me?

• The salary range for this role is 60-70k dep. on experience.
• 100% Remote or Hybrid if near Tulsa, Shelton, or NJ Offices
• Generous 15 days PTO & 21 Company-paid Holidays: this includes the entire week of July 4th AND the entire last week of the year off.
• A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contribution), and FSA.
• Basic life, long-term disability & short-term disability are covered at 100%.
• 401(k) Plan with employer match.
• Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What’s it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

· Work-life balance – we are flexible with you to allow you to be at your best on the job

· Leading by example and taking full responsibility for ideas, actions and problem solving

· Ensuring our employees have all the necessary tools to effectively perform their job

· Constantly identifying training needs to grow and develop our employees

· Failing forward faster – try new things, fail & learn, repeat!

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.