Demand Generation Marketing Manager

In September 2024, we were certified as a "great place to work" from GreatPlaceToWork.com for the 3rd year running!

Does this sound like you?

Are you a strategic, data-savvy demand-gen marketer with strong project management skills, creative storytelling chops, and the ability to drive measurable lead generation through multi-channel campaigns? This one is for you!

At Clarion Events, we strive to maintain a culture that is welcoming, supportive, diverse, and inclusive. We have a motto, fail forward faster – we’re not afraid to make mistakes; we learn from our mistakes quickly and use them to help drive solutions.

Working at Clarion Events, you’ll be surrounded by some of the brightest minds in the global events and media industry. But no matter what your tenure, your creative ideas, and achievements will be amplified by those around you.

Interested in being a part of our growing team? Apply now!

Your Role

The Demand Generation Marketing Manager will lead demand generation campaigns that drive qualified leads and accelerate the sales pipeline balancing storytelling with measurable lead-gen results. This role will bridge marketing and sales by creating campaigns and collateral that support the sales process and enable conversion. This role is both strategic and hands-on, combining campaign execution with client-facing initiatives that drive audience engagement, brand authority, lead generation, and commercial growth.

The ideal candidate has the skills to generate MQLs/SQLs, grow the pipeline, and deliver measurable ROI through multi-channel demand generation campaigns. Through strategic planning and tactical execution, they will equip sales with the right content and tools (case studies, decks, collateral) while also running content campaigns to feed the pipeline. They will collaborate closely with sales, digital product, and editorial teams to create content experiences that deliver measurable ROI for both our business and our partners.

Key Focus Areas

• Demand generation campaigns and storytelling that supports commercial and client goals.
• Campaign asset creation for lead capture.
• Nurture flows and conversion optimization through multi-channel campaign execution (email, social, web, SEO, paid).
• Partner with sales on pipeline goals: ROI reporting & analytics, improved deal close velocity.
• Creation of sales enablement collateral (case studies, one-pages, presentations)
• Creation of content campaigns to support pipeline and client-facing co-branded content.
• Alignment of sales and marketing messaging and sales collateral library management.
• Campaign performance measurement and continuous optimization.

Main Duties and Responsibilities

• Plan and execute lead-gen campaigns across the full marketing funnel to optimize conversion.
• Build landing pages, nurture emails, webinars, white papers.
• Develop messaging for verticals & personas.
• Partner with sales to align campaigns with pipeline gaps and collaborate on proposals and messaging.
• Analyze campaign performance including client ROI, produce reports, and refine campaign strategies based on insights.
• Manage the creation and maintenance of case studies, one-pagers, and decks to enable sales.
• Adapt editorial content and value into sales-ready assets and execute supporting content campaigns.
• Track usage and effectiveness of sales tools.
• Works closely with sales, editorial, and digital teams to design campaigns that directly contribute to pipeline growth, ensure collateral and campaigns align with sales needs, and alignment of messaging across teams.

The skills & experience you'll need:

• 4+ years of experience in B2B demand gen marketing, media, or publishing (energy/industrial sector preferred).
• Demonstrated ability to develop and execute multi-channel campaigns that generate leads and build thought leadership.
• Excellent copywriting, editing, and storytelling skills.
• Proficiency in marketing automation, CRM, and analytics platforms (e.g., Omeda, Salesforce, Google Analytics).
• Strong project management and multitasking skills.
• Comfortable working cross-functionally with commercial, editorial, and digital teams.
• Strong presentation and communication skills, especially in client-facing settings.

What’s in it for me?

• The salary range for this role is 60-70k dep. on experience.
• 100% Remote or Hybrid if near Tulsa, Shelton, or NJ Offices
• Generous 15 days PTO & 21 Company-paid Holidays: this includes the entire week of July 4th AND the entire last week of the year off.
• A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contribution), and FSA.
• Basic life, long-term disability & short-term disability are covered at 100%.
• 401(k) Plan with employer match.
• Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What’s it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

· Work-life balance – we are flexible with you to allow you to be at your best on the job

· Leading by example and taking full responsibility for ideas, actions and problem solving

· Ensuring our employees have all the necessary tools to effectively perform their job

· Constantly identifying training needs to grow and develop our employees

· Failing forward faster – try new things, fail & learn, repeat!

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.