Email and SMS Marketing Manager ( Hybrid Rosemont, IL )

Brief Description

About the Role

The Email and SMS Marketing Manager is responsible for leading, executing and scaling our Email, SMS, Mobile Wallet and retention marketing strategies. You will build an email and SMS program and make a real impact. Reporting to the Director of Growth Marketing, you will be the architect of our email and SMS journeys - leveraging Klaviyo and Vibes Mobile Wallet to drive customer lifetime value, repeat purchases, and active loyalty program participation across our digital and 900+ store footprints. You will combine expertise in journey flow automation, audience segmentation, and mobile-first messaging to turn casual shoppers into long-term brand advocates.

Key Responsibilities

Email and SMS Journey Architecture & Flow Optimization

• Design, execute and continuously optimize automated multi-channel journeys in Klaviyo (Welcome, Post-Piercing, Post-Purchase, Re-engagement, etc.).
• Design mobile wallet campaigns through Vibes, driving in-store and online redemptions, push notifications, and digital offer engagement.
• Partner with loyalty to integrate the program (tiers, point balances, reward drops) directly into messaging streams.

Audience Segmentation & Channel Health

• Define and build targeted customer segments based on purchase frequency, retail vs. online affinity, category interest, and engagement state.
• Oversee list growth strategies, subscriber opt-in flows, list hygiene, deliverability, and strict SMS/Mobile Wallet compliance (TCPA/CTIA).
• Manage message frequency capping and cross-channel orchestration to prevent customer fatigue between Email, SMS, and Wallet notifications.

Testing, Analytics & Performance

• Establish a structured A/B testing framework across subject lines, creative assets, SMS copy, send times, and dynamic journey paths.
• Monitor and report on core email and SMS metrics (incremental revenue, CTR, conversion rates, mobile pass save/redeem rates, customer churn, etc.).
• Turn quantitative performance data into strategic iterations for future campaign maps.

Qualifications

Education:

• Bachelor’s degree in marketing, Communications, Business, or a related field or equivalent experience.

Experience

• 5+ years of dedicated email and SMS marketing experience (brand or agency).
• Direct, hands-on experience building email and SMS programs and journeys.

Competencies

• Strong analytical skills: ability to evaluate multi-touch journey attribution and cohort retention metrics.
• Deep understanding of mobile-first engagement for youth fashion/retail audiences.
• Collaborative project manager capable of coordinating creative assets, tech integrations, and brand priorities.

Summary

Claire’s is committed to adhering to all applicable company policies and federal, state, and local laws and regulations. All positions will be compensated at or above the legally mandated minimum wage for the location in which work is performed. The final compensation will be determined by various factors such as relevant work experience, education, certifications, skills, and geographic location.

Benefits for full-time employees included medical, dental, and vision insurance, voluntary welfare plans, bonus plan eligibility, 401(k) match, vacation time, sick time* and paid leave.

Benefits for part-time employees included voluntary welfare plans, 401(k) match, vacation time, sick time* and paid leave in required states.

• Sick Time: For the State of Washington, all employees will accrue paid sick time at the rate of 1 hour for every 30 hours worked.

Claire's is an equal opportunity employer committed to diversity, equity, and inclusion and we encourage applications from members of all underrepresented groups, including those with disabilities. We will accommodate applicants' needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require.

Information received relating to accommodation will be addressed confidentially. To request accommodation, please email Benefits@claires.com. Only messages sent for this purpose will be considered.