Senior Digital Marketing Specialist - NIU MQi GT Evo 2025 Campaign

Location: Remote

Employment Type: Fixed-Term Contract (June–August 2025, possible extension to Q4 2025)

Application Deadline: June 1, 2025

About NIU

NIU, a global leader in smart electric mobility, is renowned in Europe for innovative scooters. For the NIU MQi GT Evo 2023 launch, we seek a Senior Digital Marketing Specialist to drive a high-impact digital campaign, boosting brand awareness and pre-orders.

Role Overview

Lead a €450,000 digital marketing campaign (June–August 2025) in Germany, France, Italy, Netherlands, and Spain, using Meta, Google Ads, YouTube, and TikTok to achieve 80–100M ad impressions, 10–15M video views, and 10,000–20,000 pre-orders.

Key Responsibilities:

• Execute and optimize ads on Meta, Google Ads, YouTube, and TikTok.
• Produce short videos (5–10s) and PR/SEO articles for platforms like The Verge, Electrek.
• Generate 50,000–70,000 customer emails via lead campaigns; automate email marketing.
• Partner with KOLs/influencers to enhance credibility and conversions.
• Track KPIs (3–5% CTR, impressions, pre-orders), ensuring optimal ROI.
• Support Q4 2025: Google Shopping Ads, remarketing, offline events (€200,000–€300,000 budget).

Qualifications

• 5+ years in digital marketing, expert in Meta and Google Ads.
• Proven success in high-budget campaigns (impressions, CTR, conversions).
• Skilled in video content and influencer marketing on YouTube, Instagram, TikTok.
• Strong knowledge of European markets (Germany, France, Italy, Netherlands, Spain).
• Excellent analytical, project management, and communication skills.
• Electric vehicle/tech industry experience preferred.

Why NIU?

• Lead a landmark campaign for a top electric mobility brand.
• Work remotely, driving a high-visibility European project.
• Potential contract extension to Q4 2025.
• Collaborate with top influencers, media, and retailers.

How to Apply

• Submit your CV and a cover letter detailing your digital marketing experience via LinkedIn