Product Marketing Manager

Description

About CivicPlus

At CivicPlus, we strive to bring our company vision to life through innovation and collaboration. Supported by approachable leadership and transparent communication, we’re empowered to make an impact on local government and the residents they serve. Grow your career alongside great people, where authenticity is welcome, successes are celebrated, and potential is nurtured.

Position Description

The Product Marketing Manager (PMM) will be responsible for the messaging, marketing, and go-to-market launch process for their portfolio of products. The PMM will develop a deep knowledge of the market, our customers, and the competitive landscape. The PMM will also work cross-departmentally to ensure alignment across marketing, sales, and product stakeholders.

What We’re Looking For

• Bachelor’s in business, marketing, or communications
• 5+ years marketing experience, with 2-3 in product marketing specifically
• Experience with inbound and outbound marketing and advertising (Examples: email, social media, SEO, SEM, ad placement, direct mail, trade shows and conferences)
• Strong written and verbal communication skills
• Excellent project management skills to interact with staff, colleagues and cross-functional teams, and third parties.

As a Product Marketing Manager, You Will

• Develop value-based product messaging that resonates with customers and nests in our company, persona, and solution positioning.
• Own marketing’s role in product launches, demonstrating exceptional execution and project management. Partner with product strategy to create value-based positioning, impactful collateral, and success metrics for each launch.
• Deeply understand our customers and lead the company in translating the voice of the customer into core product messaging.
• Develop and own core product collateral, including factsheets, brochures, videos, website copy, self-guided demos, case studies, sales decks, and infographics.
• Work collaboratively with customer marketing to ensure messaging consistency across retention, relationship, upsell, and migration motions and develop collateral to support customer campaigns.
• Partner closely with demand gen to build new logo and cross-sell campaigns that target market problems and drive buyer urgency.
• Conduct research and partner closely with internal SMEs to develop expertise in market trends and industry shifts to establish the company as a thought leader in our space.
• Continually build knowledge of the competitive landscape and maintain relevant, insight-rich battlecards for sales.
• Lead cross-functional meetings to ensure alignment across sales, marketing, and product.

Compensation And Benefits

• Estimated Full Salary Grade: $80,200 - 117,100

• The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and is based on a 40-hour work week.

• Benefits: Comprehensive health insurance, dental insurance, vision insurance, Flexible Time Off, 401(k) plan, and more.

We are committed to providing equal employment opportunities to all qualified individuals and will make reasonable accommodations for individuals with disabilities during the interview process. If you require an accommodation, please let us know in advance so we can make appropriate arrangements. We welcome and encourage candidates of all abilities to apply for this position.

Please be aware of scammers who may fraudulently allege to be from CivicPlus. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment or request interviews via text message. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at [email protected] with any information you may have.

PLEASE NOTE: CivicPlus is currently unable to provide visa sponsorship for this position. Applicants must be authorized to work in the US.

This position will remain open until March 27th at 5:00pm CT. We encourage you to apply as soon as possible, as applications will be reviewed on a rolling basis, and the posting may close earlier at the discretion of the Talent Acquisition team

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