Customer Marketing Manager

Description

About CivicPlus

At CivicPlus, we strive to bring our company vision to life through innovation and collaboration. Supported by approachable leadership and transparent communication, we’re empowered to make an impact on local government and the residents they serve. Grow your career alongside great people, where authenticity is welcome, successes are celebrated, and potential is nurtured.

Position Description

As a Customer Marketing Manager at CivicPlus, you will play a vital part in fostering strong connections with our customers and ensuring their continued satisfaction by developing and executing strategies to engage, inform, and retain valued customers. This role will work closely with the Customer Success team, Product Strategy team, and other stakeholders to create meaningful interactions and opportunities for education with the customers in your product portfolio.

What We’re Looking For

_Note: We know that excellent candidates can have all sorts of backgrounds and experiences, so please don’t hesitate to apply even if you don’t meet 100% of the listed requirements!

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• Bachelor's degree in Marketing, Communication, Business, related field, or 5+ years of equivalent working experience
• 3+ years marketing experience, with 1+ in customer marketing specifically
• Proven experience in customer communications, customer retention, or a related role (SaaS experience a plus+)
• Strong analytical skills with the ability to interpret customer data and behaviors
• Exceptional communication and interpersonal skills
• Proficiency in utilizing data and metrics to inform strategies
• A customer-centric mindset and a passion for ensuring customer success
• Experience with inbound and outbound marketing and advertising
• Strong written and verbal communication skills
• Excellent project management skills to interact with staff, colleagues and cross-functional teams, and third parties.
• Ability to interact and communicate with customers in a professional matter

As a Customer Marketing Manager You Will

Develop and implement comprehensive, multi-channel customer retention programs designed to increase product usage, communicate value, prevent churn, and elevate the overall customer experience. You'll drive alignment and awareness across key stakeholders—including product, customer success, account management, demand generation, and product marketing—ensuring cohesive campaign execution. You will create and manage customer communications strategies that support product migrations and relationship-building efforts, with thoughtfully crafted touchpoints that demonstrate value and position CivicPlus as a true partner. You will also establish and execute a winback strategy to make rejoining the CivicPlus family simple and appealing. Leveraging data-driven insights, you’ll measure and refine campaign effectiveness, continually optimizing communication and retention strategies. You’ll be responsible for timely and accurate emergency customer communications by collaborating with internal teams, as well as managing a customer communications calendar to ensure consistent, relevant outreach. With a deep understanding of your product portfolio, you’ll focus on the problems our products solve and the value they deliver, creating educational content such as tutorials, webinars, and knowledge base articles to drive adoption and engagement. Additionally, you’ll own the monthly customer newsletter, curating and approving content from across departments while continually seeking to enhance reader engagement.

Compensation And Benefits

• Estimated Salary Range: $61,700 - $87,600

• The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and is based on a 40-hour work week.

• Benefits: Comprehensive health insurance, dental insurance, vision insurance, Flexible Time Off, 401(k) plan, and more.

What makes being a Customer Marketing Manager exciting?

• This person will be a meaningful component to the impactful work our customers do.

We are committed to providing equal employment opportunities to all qualified individuals and will make reasonable accommodations for individuals with disabilities during the interview process. If you require an accommodation, please let us know in advance so we can make appropriate arrangements. We welcome and encourage candidates of all abilities to apply for this position.

Please be aware of scammers who may fraudulently allege to be from CivicPlus. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment or request interviews via text message. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at Recruiting@civicplus.com with any information you may have.

PLEASE NOTE: CivicPlus is currently unable to provide visa sponsorship for this position now or in the future. Applicants must be authorized to work in the US.

This position will remain open until April 18th, 2025, at 4pm CST. We encourage you to apply as soon as possible, as applications will be reviewed on a rolling basis, and the posting may close earlier at the discretion of the Talent Acquisition team

Working at CivicPlus

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