JOB PURPOSE : The Email Marketing Specialist is responsible for the backend execution of marketing strategies, ensuring high-quality deliverables and optimized campaign performance. This role focuses on the technical and operational aspects of campaign implementation, working closely with the creative team to produce and execute retention marketing campaigns.

KEY RESPONSIBILITIES :

Execute and optimize email, SMS and other retention marketing campaigns
Collaborate with copywriters and graphic designers to produce high-quality and high-converting emails
Execute optimization plans to boost retention marketing performance
Quality check campaigns to ensure error-free deliverables
Collaborate with the Client Strategist to build client presentations showcasing insights and campaign performance
Support ad-hoc tasks and projects as needed

KEY QUALIFICATIONS :

Bachelor’s degree in Marketing, Business Administration, Communications, or related field (or equivalent work experience)
2+ years of experience in retention marketing, email marketingor digital campaign execution
Hands-on experience with marketing platforms like Klaviyo, HubSpot, or Mailchimp
Proficient in executing email and SMS campaigns
Basic knowledge of HTML/CSS for email customization and troubleshooting (preferred)
Familiarity with analytics tools (e.g., Google Analytics, Excel, or dashboards)
Strong attention to detail for error-free campaign execution
Excellent time management to meet campaign deadlines

PS :This is a freelance role, so please only proceed if you're comfortable with that arrangement.

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