Translate the Chronos brand guide into a modular Canva template + element library (colors, type styles, shapes, iconography, photo masks, CTA bars) covering our core publishing surfaces. Deliver editable, documented, multi-ratio templates that protect brand consistency while remaining fast and flexible for everyday use.

Phase 1 Deliverables (Master Layout Build)

We want a focused build: ~15 designer-built Master Canva Layouts that our internal team can duplicate into additional pages, sizes, and campaign variants.

Definitions

Master Layout = Designer-built, fully styled Canva page with locked brand layer + editable content zones
Working Variant = Any size, color, or copy duplicate derived from a Master.

Master Layout Families & Counts (finalized at kickoff)

Blog Hero / Feature (2 masters + background/element set)

Base 16:9 wide hero w/ safe crop guides for blog, OG/social, and 1:1. Includes Title text block styles (short / long), Category tag chips, and 5 branded background options (solid, gradient, pattern/hex, photo-tint, data grid). Designed so marketers can swap backgrounds per post.

LinkedIn Single Tiles (3 masters: Stat, Quote/Testimonial, Promo)

Built at 1:1; we’ll duplicate to 4:5 internally. Supports fast copy updates, optional photo/ avatar drop zone.

LinkedIn Carousel Starter (2 masters: Cover, Content Slide)

Consistent headline + pagination cues. Team duplicates slides as needed.

Email Header & Promo Banner (2 masters)

Newsletter masthead + Promo strip. Desktop grid w/ mobile-safe zones; dark‑mode friendly overlays.

Event / Webinar Promo (2 masters: Speaker Highlight, Date/Countdown)

Speaker photo masks (hex/circle) + copy areas. Ratio usage guide (16:9, 1:1, 4:5, 9:16) so we can self-export.

Metrics / Case / Testimonial Cards (2 masters)

Big Stat + Multi-Stat/Quote hybrid. Used for case study snippets, campaign results, testimonials.

Story / Vertical Background (1 master)

Branded 9:16 background frame w/ headline & CTA zones; adaptable for Reels, Shorts, Stories.

Reusable Element Pack

A single assets folder delivered as grouped Canva components + downloadable SVG/PNG:

Chronos logo lockups (icon, horiz, stacked)
Hex pattern overlays (light/dark)
5 Branded Backgrounds (aligned w/ blog hero variations; re-usable across channels)
Mini Avatar Starter Set (5 poses) in a DTC/Retention theme (e.g., holding cart, inbox/email, package/fulfillment, retention loop/arrow, shield/lock for customer retention). Simple, flat, recolorable
Speaker Headshot Masks (hex, circle, triple-head group) for webinar & social swaps
Lifecycle channel icons (email, SMS, ecommerce/cart, subscription loop, growth arrow)
CTA bars & buttons (primary, secondary)
Data chips / KPI tags (%, $, lift arrows) sized for tiles & email headers
Basic chart/infographic shapes (bar, column, line trend band, pie wedge, comparison arrows) so marketers can build quick data visuals without redrawing

Key Accountabilities

Convert brand guide into Canva Brand Kit (colors, fonts, styles)
Design & build prioritized template families with locked brand layers + editable content zones
Create a lightweight illustration/icon set aligned to Chronos hex/geo motif
Provide ratio variants & platform-safe padding
Document usage (short guide or Loom walkthrough) so non-designers succeed
QA templates and revise from user feedback
Package final component library (vectors/icons/patterns) for future updates

KPIs (What Success Looks Like)

Internal Quality Score: Quick post-use ratings from marketing team on ease + brand fit
Brand Consistency Pass Rate: Assets created from templates pass brand review with minimal edits
Turnaround Time Reduction: Avg time from content brief to publish drops vs. baseline
Multi-Channel Coverage: Templates successfully used across at least 5 internal surfaces (blog, LinkedIn, email, event, stat card) within 60 days

Key Qualifications

Must Have

Portfolio showing template systems (Canva or Figma-to-Canva), not just one-off graphics
Strong layout + type hierarchy across social, email, and presentation formats
Experience building flexible color/theme variants inside Canva
Vector/illustration ability sufficient to create simple icon & shape libraries
Clear written + async communication

Nice to Have

Experience designing assets for lifecycle / retention / email marketing teams

Light motion skills (simple Canva animations or GIF exports).

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