Marketing Senior Manager

Job Summary

The Marketing Senior Manager role is a key role in organizing and amplifying marketing efforts, campaigns, and opportunities within corporate partners and programs to increase brand awareness for the organization. Collaborates closely with the Marketing, Communications, and cross-functional teams to develop and execute strategic marketing plans that enhance partner engagement, raise general awareness, and drive fundraising through various channels. Incumbent works closely with external and partner marketing teams and seek new opportunities to amplify the CMN brand through new channels.

Oversees marketing initiatives within the Community Programs & Corporate Partnerships teams, ensuring alignment with overall marketing goals. Leads project management for work teams, and coordinates work team agendas, tracks project progress, and facilitates communication among internal stakeholders, ensuring that marketing strategies are effectively executed across external channels. Creates efficiencies in creative efforts, maximizing fundraising opportunities, and strengthening the organization's brand presence across multiple channels.

Core Duties

• Develops and executes on marketing plans for each partner/program in an assigned portfolio with the goal of expanding CMN’s brand awareness and fundraising opportunities through partner and organization’s channels.

• Collaborates and supports the partner/program annual plans, playing an integral role in campaign execution, ensuring that we efficiently maximize the opportunities to share our brand and mission.

• Leads out on Work Teams focused on Corporate Programs and New Business Development, and project manage all tactics and status of work to ensure efficient use of resources.

• Manages and seeks out opportunities to collaborate and partner with program/partner channels to maximize our reach and overall visibility.

• Provides strategic support for campaign planning, understanding what the partners need to maximize fundraising and working across the organization to understand how the needs impact our teams.

Additional Duties & Responsibilities

• Builds relationships with external marketing contacts to actively seek opportunities in expanding our brand’s visibility.
• Manages and owns the creation of partner & program wrap reports throughout the year to showcase support, success and review of certain campaigns or events.
• Maintains a baseline knowledge of partner portfolio specific and related industries (such as retail marketing) to understand how industry and marketplace trends can influence marketing opportunities and fundraising.
• Ensures synergy with resource creation with internal and cross-functional team members to mitigate redundancies.
• Leverages technology to find efficiencies and support multiple needs at any given time.
• Attend and support Key Partner events.

Benefits Summary: Children’s Miracle Network Hospitals (CMN Hospitals) offers a comprehensive benefits package for full-time employees (and some part-time employees), which includes:

• Health Insurance: Medical, dental, and vision coverage.
• Retirement Plans: 403(b) with organizational contributions.
• Paid Time Off (PTO): Tiered by tenure.
• Paid Family and Medical Leave: In compliance with FMLA and applicable state laws.
• Disability and Life Insurance: Employer-paid short and long-term disability coverage, and life insurance.
• Additional Benefits: Employee assistance programs, wellness initiatives, and professional development opportunities.