Senior Marketing Manager

Who we are and what we do?

For more than 30 years, Chevin have been developing and delivering innovative software solutions for the global fleet management industry. Our products and services are used by internationally recognised companies such as Cox Automotive, Canadian National Railway, Deloitte, and Accenture, through to not-for-profit organisations, freight businesses, regional and local government. We have built a powerful platform that allows businesses to efficiently manage the complete lifecycle of a fleet, streamlining processes, improving performance, and ensuring compliance. Using the latest technology, we deliver a modularised suite to manage everything from vehicles and assets, all the way to people, drivers, and technicians.

?Our focus has always been to entice and empower the best talent and support them to do great things. Creativity solving problems, passion for driving customer experience and value, and a pride in our work drives constant innovation. Our trusted teams embrace a positive mindset and demonstrate the high levels of accountability which are key to helping us scale and realise our goal of delivering exceptional employee and customer experience

.We have clear business objectives that filter down to individual goals, so that everyone in the business is clear on what they need to do to contribute effectively. We believe this makes Chevin an empowering place to do your best work

.
Without our incredibly talented teams, our exceptional products wouldn’t make it out of the door, so we reward our people with great benefits that includ

• e;Flexible working optio
• nsAnnual leave starts at 25 days plus bank holidays and increases with length of servi
• ceAn extra day off to celebrate your birthd
• ayCompany bonus sche
• meCompany sponsored private health insuran
• ceEmployee wellbeing support including access to private GP appointments, counselling sessions and enhanced company sick p
• ayUp to 5% company pension contributi
• onLearning and development tailored to your ro

le
What we n

eedWe are seeking a Senior Marketing Manager to drive the development and execution of Chevin’s marketing strategy, leading and inspiring the team to bring our products, brand, and value proposition to life in key strategic markets around the world. You will have experience of managing a team and budget, strategic marketing execution and sales growth across all channels, driving leads through to conversion in alignment with the business goa

ls.
What you will need t

• o doMarket intelligence and positioning – Gather market, industry, and customer intelligence to inform strategy and messaging to our addressable and obtainable mark
• ets.Marketing strategy – Develop and implement the marketing strategy across the business, communicating, and inspiring connection with the brand and value proposit
• ion.Team leadership – Lead, mentor, develop and inspire the marketing team on delivery of the marketing strategy, demonstrating the company values, across the t
• eam.Conversion growth – Increase customer conversion through growth in MQLs and marketing sourced SQLs, working across all marketing channels, including digital, press, events, and paid me
• dia.Growth opportunities – Consistently identifying new or expanded revenue and conversion opportunities, with strategic proposals to implem
• ent.Budgeting and ROI – Manage budgets and resources effectively, with data driven insights that guide prioritisation, with demonstratable
• ROI.Reporting and KPIs – Monitor, measure and regularly communicate performance across all levels, that demonstrates growth in key metrics, identifying opportunities for enhancem
• ent.Agency and contractors – Manage agency and contractor relationships, expectations, and execut
• ion.Cross functional collaboration – Collaborate with other departments, e.g. Sales, Customer Success, and Product to ensure alignment and buy-in and understanding of the marketing strat
• egy.Marketing execution – Oversee the execution of digital performance, SEO, content and social media production, event management and marketing growth initiatives across the t
• eam.Customer retention – Working with Customer Success, identify, develop, and implement marketing initiatives and plans that protect customer retention and promote revenue gro
• wth.Partner collaboration – Working closely with key partners, propose and deliver compelling messaging on combined go-to market initiati

ves.
What experience do you need to

have?Essen

• tial Bachelor’s degree, ideally in business, marketing, or related f
• ield.Minimum 6 years of experience working in a marketing
• role.Minimum 3 years of experience working in a management
• role.Deep understanding of marketing principles, channels, and best pract
• ices.Excellent understanding of regulations, professional standards, and legisla
• tion.Intricate knowledge of CRM and marketing automation t
• ools.Strong Digital and SEO exper
• tise.Tactical, hands-on experience with lead generation, forecasting, reporting and data ana
• lysisExperience in leading a team day to day, as well as larger proj
• ects.Proven experience working with media publications and external vendors to promote brand aware
• ness.Experience developing compelling messaging across multiple chan
• nels.Excellent written, verbal and presentation communication sk

ills.
Desi

• rable Marketing management experience in a software and SaaS m
• arket.A Chartered Institute of Marketing (CIM) professional diploma or equiv
• alent.International marketing management experience, working across different regions and vert

icals.
As a

• personA natural and proven leader, with the ability to work well under pressure, and the resilience and drive to handle multiple projects in a fast-paced envi
• ronmentConfident and inspiriting communicator and pre
• senter.Focused on personal development and growth, through networking and industry in
• sights.Excellent time management skills with the ability to prioritise to meet dea
• dlines.Naturally inquisitive and data-driven to inform dir
• ection.Strategic thinker and willing to challenge the status-quo with sound business
• logic.Commercially minded and focused on the bigger picture, aligned to business
• goals.A positive mindset, high ownership and accountability, and adaptive nature ready for change and new cha

llenges