Influencer Marketing Manager (Gaming)

A bit about Cherry Pick Talent

We are Cherry Pick. A female-founded, full-service influencer marketing company working with some of the biggest names in gaming, lifestyle, travel, entertainment and beyond.

We don’t rep talent or work off a set roster. Instead, we’ve built strong, trusted relationships with trusted creators, agents, and managers all over the world, allowing us to broker the perfect partnerships between top-tier brands and games and the right influencers, every time.

We connect the most exciting brands in the world with the creators people care about, and we do it with flair, integrity, and real results.

Job Summary

As an Influencer Marketing Manager (Gaming) at Cherry Pick, you will be at the forefront of executing influencer marketing campaigns for our clients, with a primary focus on one of our key clients, Epic Games and the gaming industry. You’ll manage multiple campaigns simultaneously, work closely with influencers, and ensure campaigns align with client goals while delivering measurable results. Your role will require you to be highly organized, efficient, and able to adapt quickly in a fast-paced environment, ensuring campaigns are executed seamlessly and on time.

You will play a critical part in the campaign development process by sourcing talent, managing client communication, and creating detailed influencer briefs. You’ll also have the opportunity to contribute to creative strategies and collaborate with internal teams to ensure the content resonates with target audiences. Additionally, you will analyze performance data to optimize future campaigns and provide insightful reports to clients.

Building and maintaining strong relationships with influencers across key platforms such as TikTok, Instagram, YouTube, and Twitch will be essential in your role. You’ll also support event logistics when needed, ensuring that influencer activations and events run smoothly.

This position offers a dynamic and fast-paced environment where you will be able to grow your career while making a significant impact on the gaming industry.

Job Responsibilities

Campaign Support + Management

• Campaign Execution & Coordination:

• Manage and execute multiple influencer marketing campaigns, from start to finish, ensuring deadlines, budgets, and client expectations are met.

• Sourcing and onboarding influencers for campaigns, managing talent communication, and ensuring seamless collaboration with influencers.

• Develop influencer briefs that clearly communicate campaign objectives, target audiences, and key messaging.

• Client Communication:

• Serve as the primary point of contact for clients regarding campaign updates, timelines, and progress.

• Provide clear communication and actionable updates on campaign status, performance metrics, and key insights.

• Influencer Relationship Management:

• Build and maintain strong relationships with influencers across various platforms (TikTok, Instagram, YouTube, Twitch, etc.).

• Negotiate contracts, rates, and deliverables, ensuring both client and influencer expectations are met.

• Foster positive and long-term partnerships with influencers.

• Campaign Optimization & Analysis:

• Monitor influencer campaigns and performance metrics, ensuring goals and KPIs are being achieved.

• Analyze campaign data and generate actionable insights for future campaign optimizations.

• Provide detailed reports on campaign performance to clients, highlighting key successes and areas for improvement.

• Creative Strategy Development:

• Collaborate with internal teams to develop creative ideas and strategies that enhance influencer campaigns.

• Work closely with the creative team to ensure the content aligns with brand guidelines and resonates with target audiences.

• Talent Scouting & Industry Trends:

• Identify new influencers and emerging talent across various platforms and social channels.

• Stay up-to-date with the latest trends in the gaming and influencer marketing space to ensure campaigns remain fresh and innovative.

• Event Support & Logistics:

• Provide ad-hoc support for influencer events, including managing logistics, invitations, talent sourcing, and product shipment coordination.

• Ensure that all event-related aspects are executed smoothly and align with campaign goals.

Does this sound like you?

• You have around 4-7 years of experience in influencer marketing, ideally within gaming/entertainment (or you’re genuinely obsessed with the space).
• You are based in EST or CST Timezones
• A solid understanding of the gaming world is a big plus. If you’ve worked on gaming activations before or spend your free time gaming, even better.
• You’re super organized and low-key love spreadsheets; tracking campaigns, timelines, and results is your thing.
• You’re great at project management and know how to juggle multiple campaigns while keeping things on track and within budget.
• You’re performance-driven and care about results, no matter what the KPIs look like.
• You’re based in the EST or CST timezone and happy to work closely with a fast-moving team across multiple time zones.

Our Benefits

We offer a competitive benefits package including comprehensive medical coverage, 401(k) with company contribution, and additional perks designed to support your well-being and growth.

• 15 Days Holiday, 5 Days Paid Sick Leave + Statutory Holidays - proper time off to recharge, reset & live your best life.
• Remote-First Flexibility - work from home fully
• Flexi Fridays (Summer Perk!) - shorter Fridays during July and August so you can get a head start on your weekend. This perk is approved for this year, but we'll review it annually to ensure it continues to work well for the team and the business.
• Birthday Treat - always a lil something from CPT for another year round the sun.