Digital Marketing & Website Manager

Job Summary

The Digital Marketing & Website Manager is the driving force behind our digital strategy, optimizing website performance, SEO, PPC, marketing automation, and cross-channel campaigns to fuel awareness, engagement, and revenue growth. This role blends technical expertise with strategic vision, ensuring digital initiatives work seamlessly to attract, nurture, and convert high-value customers.

With a deep understanding of digital ecosystems and data-driven marketing, this individual will optimize conversion funnels, enhance user experience, and drive marketing efficiencies through automation and analytics. As a key collaborator, they will align digital efforts with business goals, leveraging insights and innovation to maximize impact.

Key Responsibilities

Design and Execute Digital Marketing Strategy (35%)

• Develop and implement a comprehensive digital marketing strategy to drive awareness, engagement, and lead generation.
• Align digital initiatives with business objectives, ensuring an integrated approach across SEO, PPC, email, content marketing, and paid media.
• Continuously evaluate and refine strategies based on performance data and industry trends.

Website Ownership & Optimization (20%)

• Manage and maintain the company website (WordPress), ensuring updates, technical performance, and UX enhancements support marketing goals.
• Implement SEO best practices to improve search visibility and organic traffic growth.
• Lead conversion rate optimization (CRO) efforts through A/B testing, landing page improvements, and data-driven refinements.

Marketing Automation & Lead Funnel Optimization (20%)

• Own and optimize marketing automation platform (HubSpot) to nurture leads and improve engagement.
• Develop lead scoring models and attribution tracking to enhance pipeline efficiency and sales alignment.
• Design and execute targeted email marketing campaigns to support lead nurturing and retention.

Cross-Channel Campaign Execution (15%)

• Oversee PPC and paid media strategy, working with agencies and internal teams to maximize ROI.
• Develop integrated, cross-channel campaigns that drive demand and customer acquisition.
• Analyze and optimize campaign performance, ensuring efficient budget allocation and audience targeting.

Performance Measurement & Optimization (10%)

• Develop and maintain marketing dashboards to track key metrics, campaign effectiveness, and digital performance.
• Leverage data insights to inform strategy adjustments, improve conversion rates, and enhance user engagement.
• Stay ahead of digital trends and emerging technologies to continuously refine marketing tactics.

Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
• 5+ years in digital marketing, website management, and marketing automation, ideally in a B2B or SaaS environment.
• Expertise in WordPress, HubSpot, Google Analytics, Google Ads, LinkedIn Ads, and SEO tools (SEMRush, Ahrefs, Moz).
• Hands-on experience with A/B testing, CRO strategies, and lead funnel optimization.
• Strong knowledge of paid media management and agency collaboration.
• Analytical mindset with a focus on data-driven decision-making.
• Strong leadership and ability to manage a Marketing Operations Specialist.
• Excellent communication and cross-functional collaboration skills.