Marketing Director

The opportunity

We’re recruiting a Marketing Director for a rapidly growing healthcare business operating in alternative medicine.

B Corp certified and employing around 170 people, the business helps patients access specialist clinicians and prescription treatments through its own technology platform. Since launching its patient service in 2024, it has established a growing patient base and is now preparing for its next phase of growth, with ambitious international expansion plans.

This is an opportunity to shape the marketing strategy, lead a multidisciplinary team and make a measurable contribution to the growth of a business focused on improving access to specialist healthcare.

The role

Reporting directly to the CEO, you’ll take ownership of the marketing function, leading a team of around 20 across performance marketing, data analytics, copywriting, content, CRM, brand and PR.

Your primary responsibility will be to attract and retain patients profitably, combining strong digital marketing expertise with commercial judgement. You’ll oversee the journey from a prospective patient’s first interaction with the business through to consultation, prescription and appropriate ongoing engagement.

This is a hands-on leadership position. Alongside setting strategy and developing your team, you’ll examine campaign performance, challenge assumptions, improve messaging and work with specialists to turn insight into action.

Key responsibilities

Marketing strategy and commercial performance

• Develop and deliver a marketing strategy aligned with patient acquisition and revenue targets.
• Own marketing budgets, forecasting and return on investment across channels.
• Set clear objectives and provide meaningful reporting to the CEO and board.
• Work closely with the CEO, founders and senior leadership to connect marketing plans with business priorities.
• Build the team, processes and capabilities needed to support continued growth.

Digital acquisition and performance marketing

• Lead digital acquisition across paid social, paid search, SEO, affiliates and other relevant channels, with Meta a core focus.
• Improve acquisition costs, conversion rates, payback and patient lifetime value.
• Establish reliable tracking and reporting so the business understands which activity delivers results.
• Develop a structured approach to testing advertising creative, audiences, messaging and landing pages.
• Tailor campaigns to different patient audiences and treatment areas, working within regulatory requirements.

Website and patient experience

• Own the website’s marketing strategy and performance as a major source of patient enquiries.
• Work with design, technology, clinical and operational teams to improve the online experience.
• Identify where prospective patients encounter difficulties and lead improvements to the journey.
• Ensure digital activity is measured from initial enquiry through to consultation, prescription and repeat engagement.

Content, CRM and retention

• Lead content that supports patient education, trust and informed enquiries.
• Work with clinicians and subject-matter experts to develop credible, accessible resources.
• Oversee communications throughout the patient relationship, from onboarding to ongoing engagement.
• Develop membership, loyalty and retention activity that delivers genuine patient value and supports commercial performance.

Brand, PR and reputation

• Own brand positioning, communications and PR in a category where credibility and trust are essential.
• Determine the right balance of agency and in-house PR support, managing any transition.
• Oversee media relationships, press engagement and thought leadership.
• Maintain a consistent, clear voice across advertising, digital channels, patient communications and media activity.

Leadership and compliance

• Lead, coach and develop senior specialists and their teams.
• Build a culture of accountability, collaboration, creativity and continuous improvement.
• Manage agencies and suppliers, bringing capability in-house where it delivers better value.
• Work closely with clinical, legal and compliance colleagues to ensure marketing is accurate, responsible and compliant with applicable requirements.

What we’re looking for

You’ll be an experienced Marketing Director, Head of Marketing or equivalent leader with a strong record of growing a business that sells directly to consumers.

You’ll bring:

• Evidence of helping scale a business from approximately £50 million to £200 million in revenue, ideally with experience of a successful exit.
• A healthcare background, such as digital health, telehealth, pharmacy, pharmaceuticals or medical devices.
• Deep, hands-on digital and performance marketing expertise, including responsibility for significant Meta advertising spend.
• Clear examples of improving acquisition costs, conversion, retention and return on marketing investment.
• Experience working closely with founders, CEOs and executive leadership teams to deliver growth.
• A track record of building and leading multidisciplinary teams, including senior heads of function.
• Strong analytical skills and confidence translating data into practical decisions.
• Experience overseeing PR and communications, directly or through agencies.
• Sound judgement in a regulated environment and the ability to balance commercial ambition with patient trust.
• The willingness to move between board-level discussions and detailed campaign work.

You’ll be comfortable making decisions at pace, setting high standards and remaining close to delivery as the business grows.

What’s on offer

• Up to £150,000 base salary.
• Performance-related bonus
• Potential equity participation following the first annual review.
• Remote-first working, with in-person meetings approximately twice a month.
• Direct access to the CEO and a significant voice in the business’s growth strategy.
• Leadership of a marketing team of around 20.
• The opportunity to help shape a B Corp-certified healthcare business as it expands internationally.