COYL provides highly trained, remote professionals in bookkeeping, executive assistance, human resources, marketing, web design, and IT Support on a pay-what-you-need model so our clients can focus on what matters most – their business. We do the ordinary so they can do the extraordinary.

This is a remote position (seeking employees based in Florida, Maine, Ohio, or Texas) reporting to the Director of Web Technology. It is a part-time position with the potential to grow to full-time.

Responsibilities

Develop Marketing Strategies: Create and implement project-specific strategies (e.g., email campaigns targeting lead generation) based on client needs and goals.
Creating Client Briefs: Collaborate with the Creative Marketing Manager and Director of Marketing to gather and incorporate client information into actionable marketing plans.
Integrations & Automations: Leverage tools and software to integrate marketing platforms and set up automated processes for improved efficiency.
Support Backend Marketing Tasks: Handle behind-the-scenes responsibilities, from troubleshooting software integrations to testing campaign functionality, ensuring smooth project execution.
Understand Marketing Strategies: Clearly grasp the overall marketing approach (including digital channels, target audience behaviors, and analytics) to align your work with team objectives.
Copywriting: Craft compelling, engaging, and persuasive copy for various marketing materials, including email campaigns, website content, social media posts, and other promotional assets.
Client Management: Manage client expectations, concerns, and deliverables.
Internal Management: Support Director of Marketing in managing employee concerns, questions, and deliverables.

Required Skills & Qualifications

Proven experience in marketing or a related creative role (2+ years preferred).
Proficiency in website development using Elementor.
Basic understanding of HTML and how to apply it to marketing projects.
Familiarity with marketing integrations and automation platforms (e.g., Zapier, HubSpot, etc.).
Strong knowledge of marketing strategies and concepts, with a focus on lead generation.
Excellent attention to detail and ability to work on backend processes with precision.
Great communication and collaboration skills, with experience working cross-functionally.
Strong project management skills with the ability to prioritize and meet deadlines.
Knowledge of popular email marketing platforms (MailChimp, Kit, ActiveCampaign) and CRMs (Pipedrive, Keap/Infusionsoft)

Bonus

Website Creation & Maintenance: Design and maintain websites using Elementor, ensuring they align with overarching marketing campaigns.
HTML Customization: Apply basic HTML for email signatures.