Performance Marketing Executive

We are looking for a Performance Marketing Executive with mandatory experience in Mobile App Marketing. The ideal candidate should have hands-on experience running app install, re-engagement, and purchase campaigns while optimizing performance based on ROAS, CPI, CPA, and LTV.

Mandatory Requirements

• 1-3 years of experience in Mobile App Performance Marketing (Mandatory)
• Experience managing Android app campaigns
• Hands-on experience with Google App Campaigns (UAC/ACi) and Meta App Campaigns
• Good understanding of Firebase, GA4, and conversion tracking
• Comfortable analyzing campaign performance using Excel/Google Sheets
• Strong analytical and problem-solving skills

Key Responsibilities

• Plan, launch, and optimize App Install, Re-engagement, and Purchase campaigns.
• Scale campaigns while maintaining target CPI, CPA, and ROAS.
• Monitor campaign performance daily and identify optimization opportunities.
• Analyze user acquisition, retention, revenue, and LTV metrics.
• Conduct A/B testing for creatives, audience targeting, bidding strategies, and campaign structures.
• Prepare daily, weekly, and monthly performance reports.
• Work closely with the creative team to develop high-converting ad creatives.
• Monitor competitors and identify new growth opportunities.

Preferred Skills

• Experience with Google Ads, Meta Ads, and other app acquisition platforms.
• Understanding of attribution windows, SKAN (preferred), deep linking, and conversion tracking.
• Knowledge of remarketing, audience segmentation, and funnel optimization.
• Experience working with subscription or in-app purchase business models is a plus.